Marketing Concentration

Core Courses

Core course not included in the 16-hour total:

• MKTG 6201 - Marketing Management

Foundation Courses

Select a minimum of 5 courses (10 credit hours) from the Foundations list:

• MKTG 6204 - Consumer Behavior
• MKTG 6205 - Customer Insights and Market Intelligence
• MKTG 6206 - Marketing Mix Implementation
• MKTG 6212 - Advanced Marketing Communications Management
• MKTG 6214 - Advanced Pricing Management
• MKTG 6215 - Advanced Product and Brand Management

Topics Courses

Select a minimum of 2 courses (4 credit hours) from the Topics list:

• MKTG 6222 - New Product Development
• MKTG 6223 - Understanding What Customers Value
• MKTG 6224 - Research for Marketing Decisions
• MKTG 6226 - Advanced Marketing Strategy
• MKTG 6230 - Customer Engagement and Loyalty Management
• MKTG 6232 - Digital and Social Media Marketing
• MKTG 6233 - Nonprofit Marketing Strategy
• MKTG 6234 - Managerial Judgement and Decision Making
• MKTG 6235 - Digital Marketing Foundations
• MKTG 6236 - Practicum in Customer Engagement and Loyalty
• MKTG 6237 - Digital Marketing Applied
• MKTG 6248 /STRA 6248 - Competitive Intelligence, War Gaming and Scenario Planning  

Total: 16 Credit Hours