Strategic Advertising Specialist Certificate Program

SMU’s 18-credit-hour Strategic Advertising Specialist Certificate Program provides students graduate coursework that meets both their immediate needs and long-term goals. By staying current, building leadership acumen, and bringing innovative ideas back to work, students become more marketable as communications professionals. Classes fitting students’ interests and schedules contribute to professional networking opportunities. In addition, students who earn the Graduate Certificate can apply for admission to the Master of Arts in Advertising and use the Certificate credits toward fulfilling the requirements for the M.A. degree.

Admission

Before enrolling in the Strategic Advertising Specialist Certificate Program, students must provide:

1. A completed application;
2. Proof of the completion of a baccalaureate degree from an accredited university;
3. An official undergraduate transcript.

Certificate Requirements

The Strategic Advertising Specialist Certificate Program requires completion of 18 graduate credit hours—nine hours of required core courses and 9 hours of electives. The 9 required hours are chosen from the M.A. required course list , with 2 courses from the Advertising Core section and one from the Advertising Research/Analytics section. The 9 elective hours are chosen from a variety of electives at the Temerlin Advertising Institute, and with approval.