Dec 05, 2025  
2025-2026 Graduate Catalog 
    
2025-2026 Graduate Catalog

International Arts Management, M.M.I.A.M


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SMU and HEC Montréal jointly offer a limited number of highly qualified candidates a global perspective on arts management. Through study at these two campuses, a student is able to gain exposure to different arts markets. This program is offered on a full-time basis only and is intended to train a new generation of managers for positions in the international dimension of the performing arts, the heritage sector (museums, historic sites) or cultural industries (film, publishing, sound recording, radio and television).

The duration of the M.M.I.A.M. program is 12 months, and it consists of three consecutive terms that collectively provide 45 credit hours: 39 credit hours of coursework plus a final project worth six credit hours. Students will spend the fall term in Dallas, the winter and spring term in Montréal, with study at various universities abroad. All coursework is offered in English. The curriculum includes instruction from internationally distinguished arts and business professors. The student’s learning will be assessed with a combination of exams, team exercises, group projects, syntheses and participation in class. Teaching methods used in the program include theoretical courses, case studies, fieldwork, lectures by world leaders and visits to well-known cultural organizations and facilities.

Admission

The Admissions Committee seeks candidates who demonstrate outstanding academic achievement and potential, leadership qualities, and management potential. To assess these characteristics, the committee will look to the following elements to help identify a candidate’s potential to succeed in the program: test scores (TOEFL or IELTS English language proficiency test scores also required if English is not the applicant’s first language), application form, previous academic records, references and self-evaluation essays. If the candidate’s application is accepted, they will be invited for an interview with a member of the selection committee by teleconference. The applications for study in the M.M.I.A.M. program are accepted only for fall admission. More information is available online from the Meadows School at www.smu.edu/Meadows/AreasOfStudy/ArtsManagement/GraduateStudies/MMIAM (“Apply” link).

Degree Requirements


The 18 credit hours of M.M.I.A.M. courses offered through SMU focus on management of nonprofit arts organizations and private sector funding, and the 21 credit hours offered through HEC Montréal focus on marketing, consulting and leadership. The focus of the 6 credit hours master’s thesis is an arts sector or industry.

Required Courses


Total: 18 Credit Hours

HEC Montréal


  • Accounting Management in Cultural Organizations (Film, Publishing, Recording)
  • Artworks for Sustainability
  • Digital Marketing
  • Leadership in the Context of Cultural Organizations
  • Topics in International Marketing Management
  • International Marketing of the Cultural Industries
  • Managing Cultural Products and Brands
  • Global Marketing and Communications for the Arts
  • Research Methods in Marketing for Arts and Culture
  • Database Marketing
  • Independent Research Project
  • Consulting Management for the Arts
  • Master’s Independent Project
  • Performing Arts Management
Total: 27 Credit Hours

Total: 45.0 Credit Hours


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