Public Relations and Strategic Communication, B.A.

Admission Requirements

Students planning to major in public relations and strategic communication must complete:

• WRTR 1312  or equivalent 
• CCPA 2327  
• CCPA 3300  

with a minimum 3.000 GPA among WRTR 1312 , CCPA 2327 , and CCPA 3300 , and no grade lower than a C in any of the three courses.

CCPA coursework may not be repeated without faculty consent and approval from the chair of corporate communication and public affairs.

Students must earn a grade of C (not C-) or better for coursework toward major requirements. Public relations and strategic communication majors may choose to double major in advertising, journalism or corporate communication and public affairs; restrictions apply to which courses may be double counted.

Public relations and strategic communication majors may not use credits in CCPA 3300 , CCPA 3310 , CCPA 3335 , CCPA 3355 , CCPA 3360 , CCPA 3382 , CCPA 4125 , CCPA 4130 , CCPA 4225 , CCPA 4320 , CCPA 4325 , CCPA 4335 , CCPA 4338 , CCPA 4340 , CCPA 4386 , CCPA 4394 , CCPA 4395 , CCPA 4396 , CCPA 4397 , or CCPA 5306  toward elective credit for a minor in corporate communication and public affairs.

SMU Degree Requirements

An SMU undergraduate degree requires a minimum of 120 credit hours and must include completion of the University’s Common Curriculum , one major and a combination of electives and/or other majors or minors. Completion of certain majors requires more than 120 hours to finish the degree. The credit hours within this curriculum are distributed as follows: