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Juris Doctor |
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LAW 8321 - Complex Litigation
Credits: 3
Advanced civil procedure, primarily on the pretrial and trial levels, involving multiple party, multiple claim litigation and the manual for complex litigation, with special emphasis placed on complex practice areas, e.g., multi-district litigation, securities litigation, shareholder derivative suits, antitrust, civil rights, and other class actions.
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LAW 8323 - Small-Business Clinic Deputy
Credits: 3
Deputies help supervise clinic students preparing client representation, and provide assistance in areas such as fact investigations and analysis, legal research and writing, litigation training, and court appearances. Deputies are selected by the clinic instructors; students may not enroll before being selected. Pass/fail or graded, at the option of the professor.
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LAW 8330 - International Law Review
Credits: 3
Law review experience involving preparation of comments on topics of current interest, notes on cases of significance, and editorial work incident to publication of “The International Lawyer” and “NAFTA: Law and Business Review of the Americas.” Students must be selected for participation before they may register. Available only for J.D. students.
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LAW 8340 - Climate Change Law and Policy
Credits: 3
Seminar on selected problems in environmental law. Requires students to draft and present a paper on an environmental law topic selected by the student with the consent of the professor. Topics may be selected from virtually any area of environmental law, including pollution control statutes, common law toxic tort, environmental regulation of land use, protection of endangered species, regulatory policy, and enforcement of environmental requirements.
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LAW 8341 - Criminal Law
Credits: 3
Origins and sources of the criminal law and general principles of criminal law, including actus reus, mens rea, and causation. May cover the elements of some specific crimes such as homicide and/or theft offenses, and some conditions of exculpation such as justification and insanity.
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LAW 8343 - Civil Litigation: Judging the Jury
Credits: 3
This seminar evaluates claims about the strengths and limitations of the civil jury. Students examine the image of the jury in popular culture and explore the work of lawyers, legal scholars, psychologists, and other social scientists who have studied the jury in depth. Student writing assignments include both shorter pieces and a research paper in which the students identify a specific jury trial procedure reform, review relevant theory and research, and advocate a viable and effective reform.
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LAW 8345 - International and Comparative Health Law
Credits: 3
Seminar that compares how different countries regulate costs, quality, and access in their health care systems. Countries with vastly different legal and health care systems must respond to essentially the same concerns: Who has access to health care services? Who pays for health care, and how? How do we regulate medical negligence? How do our systems respond to public health crises such as HIV/AIDS and infectious diseases? The first part of the term is an overview of different health care and legal systems. Students then prepare and present research comparing and contrasting how two countries respond to a particular issue.
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LAW 8346 - Food and Drug Law
Credits: 3
Examines how the Food and Drug Administration regulates food, drugs, medical devices, and biotechnology. The FDA is the oldest consumer protection agency in the United States, and it regulates a significant portion of the U.S. economy. Addresses the history and scope of the FDA’s authority, how the agency has evolved to deal with modern developments in the biosciences, and emerging public health and safety issues such as bioterrorism and advances in genetic research. Students learn theories and study examples of risk regulation, statutory interpretation, interagency cooperation, public participation, and agency policymaking. Also, the FDA’s relationships with Congress, the executive branch, and the industries it regulates.
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LAW 8355 - Evidence
Credits: 3
Principles governing the admission and exclusion of evidence, including functions of judge and jury, examination and competency of witnesses, demonstrative evidence, the hearsay rule and its exceptions, burdens of proof and presumptions, privileges, and judicial notice.
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LAW 8360 - Income Taxation
Credits: 3
Introduction to the federal income tax system; analysis of Internal Revenue Code, Treasury Regulations, rulings, and case law; and consideration of income, deductions, credits, assignment of income, and accounting periods and methods.
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LAW 8369 - Oil and Gas Contracts
Credits: 3
A survey of basic oil and gas contracts used in exploration and production operations in the United States and internationally, and the problems and legal issues that they present. Includes lease addenda, assignments, support agreements, farmout agreements, operating agreements, gas contracts and balancing agreements, division orders, and technical agreements. Drafting solutions and alternatives are explored. Oil and Gas may be completed beforehand or taken simultaneously.
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LAW 8375 - Legal Research, Writing, and Advocacy I
Credits: 3
Students meet in small groups and integrate instruction in research, analysis, and writing as well as instruction in advocacy skills such as brief writing, oral argument, and negotiation. Uses simulated interviewing and negotiation exercises, group discussions, and writing exercises to teach these skills. In the fall, emphasizes research skills and legal analysis; focuses writing instruction on organization and synthesis; and requires students to write an objective legal memorandum containing a well-reasoned, clearly written analysis of several legal issues, substantiated by legal authority in correct citation form. In the spring, involves research and analysis that are more advanced and focuses on persuasive writing. Grades each term are based in large part on one research and writing project.
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LAW 8376 - Legal Research, Writing, and Advocacy II
Credits: 3
Students meet in small groups and integrate instruction in research, analysis, and writing as well as instruction in advocacy skills such as brief writing, oral argument, and negotiation. Uses simulated interviewing and negotiation exercises, group discussions, and writing exercises to teach these skills. In the fall, emphasizes research skills and legal analysis; focuses writing instruction on organization and synthesis; and requires students to write an objective legal memorandum containing a well-reasoned, clearly written analysis of several legal issues, substantiated by legal authority in correct citation form. In the spring, involves research and analysis that are more advanced and focuses on persuasive writing. Grades each term are based in large part on one research and writing project.
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LAW 8390 - Contracts II
Credits: 3
The history and development of the common law of contract; principles controlling the formation, performance, and termination of contracts, including the basic doctrines of offer and acceptance, consideration, conditions, material breach, damages, and statute of frauds; and statutory variances from the common law, with particular attention to Uniform Commercial Code sections.
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LAW 8395 - Trusts and Estates
Credits: 3
A general survey of the law relating to family wealth transmission, taking into account transfers within the probate system - wills and intestate succession - and transfers outside it, with special attention to trusts. Topics include the legal definition of family relationships; formalities required for execution and revocation of wills and other donative documents; mental capacity and volition; drafting pitfalls, post execution events, and difficulties of interpretation; legal protections offered to a decedent’s spouse and children; will substitutes such as life insurance, pension plans, and rights of survivorship; planning for incapacity and other changes in circumstances; obligations and powers of fiduciaries; rights of creditors and beneficiaries; trust creation, supervision, modification, duration, and termination; charitable purposes; and the impact of tax policy on estate planning.
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LAW 8455 - Evidence
Credits: 4
Principles governing the admission and exclusion of evidence, including functions of judge and jury, examination and competency of witnesses, demonstrative evidence, the hearsay rule and its exceptions, burdens of proof and presumptions, privileges, and judicial notice.
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LAW 8601 - Legal Externship
Credits: 6
Offers an opportunity to earn credit through various externship programs under the supervision of a faculty member. Students work a designated number of hours each week, without compensation, at specified legal offices. Each student must fulfill the requirements established for the program.
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LAW 9001 - Legal Practical Training Internship
Credits: 0
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LAW 9100 - Legal Practical Training Internship
Credits: 1
Offers practical training and experience in a law firm, corporate law department, government agency, or other law-related business. Students work on assigned projects under the supervision of lawyers who work at the placement. Activities vary and may include attending meetings, observing negotiations, conducting legal research, working on special projects, and otherwise gaining an understanding of how law is practiced within a business setting.
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LAW 9115 - Science and Technology Law Review
Credits: 1
Law review experience involving preparation of comments on topics of current interest, notes on cases of significance, and editorial work incidental to the publication of the “SMU Science and Technology Law Review.” Students must be selected for participation before they may enroll. Available to J.D. students only.
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LAW 9157 - Consumer Advocacy Project Deputy
Credits: 1
Deputies help supervise clinic students preparing client representation, and provide assistance in areas such as fact investigations and analysis, legal research and writing, litigation training, and court appearances. Deputies are selected by the clinic instructors; students may not enroll before being selected. Prerequisite: LAW 7561 Consumer Advocacy Project.
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LAW 9201 - Employee Benefits and Erisa Litigation
Credits: 2
A study of the evolution, theory, and structure of employment-related benefit law. Covers social, economic, and political considerations and their influence on federal labor and tax law in the area of employee benefits, with emphasis on the labor provisions of the Employee Retirement Income Security Act of 1974. Also, the balancing of authority among several federal agencies in the regulation of employee retirement and medical benefit plans and the interpretation and application of federal statutory law.
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LAW 9211 - Alternative Dispute Resolution
Credits: 2
An examination and analysis of materials and skills used in dispute resolution other than litigation. Emphasizes the theory and practice of negotiation, mediation, arbitration, and mini-trials, with examples and problem simulations drawn from various fields of law.
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LAW 9215 - Science and Technology Law Review
Credits: 2
Law review experience involving preparation of comments on topics of current interest, notes on cases of significance, and editorial work incidental to the publication of the “SMU Science and Technology Law Review.” Students must be selected for participation before they may enroll. Available to J.D. students only.
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LAW 9257 - Consumer Advocacy Project Deputy
Credits: 2
Deputies help supervise clinic students preparing client representation, and provide assistance in areas such as fact investigations and analysis, legal research and writing, litigation training, and court appearances. Deputies are selected by the clinic instructors; students may not enroll before being selected. Prerequisite: LAW 7561 Consumer Advocacy Project.
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LAW 9305 - Remedies: Law of Damages and Restitution
Credits: 3
A functional analysis of standards, rules, and devices applicable generally to the trial of various types of commercial claims, including the standards of value, certainty, and avoidable consequences. Also, the concepts of interest, expenses of litigation, and exemplary damages. Detailed consideration is given to all types of commercial remedies, both at law and in equity, that result in a money judgment.
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LAW 9315 - Science and Technology Law Review
Credits: 3
Law review experience involving preparation of comments on topics of current interest, notes on cases of significance, and editorial work incidental to the publication of the “SMU Science and Technology Law Review.” Students must be selected for participation before they may enroll. Available to J.D. students only.
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LAW 9357 - Consumer Advocacy Project Deputy
Credits: 3
Deputies help supervise clinic students preparing client representation, and provide assistance in areas such as fact investigations and analysis, legal research and writing, litigation training, and court appearances. Deputies are selected by the clinic instructors; students may not enroll before being selected. Prerequisite: LAW 7561 Consumer Advocacy Project.
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Management |
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MNGT 6001 - Managing Your Career
Credits: 0
Professional M.B.A. students gain the knowledge and tools to effectively manage their own careers. Topics include finding a career focus, exploring career options, building and leveraging a professional network, and developing a personal marketing plan. Students who complete the course use the services of the Career Management Center.
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MNGT 6003 - Business Presentation Techniques
Credits: 0
Today’s competitive marketplace demands that managers be successful on both a technical and an individual level, exhibiting a high degree of leadership skills. Professional M.B.A. students gain proficiency in the oral presentation techniques needed to enhance academic and career success. This required course is graded on a pass/fail basis.
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MNGT 6004 - Managing a Career
Credits: 0
Students gain the knowledge and tools needed to effectively manage their own careers. Topics include finding a career focus, exploring career options, building and leveraging a professional network, and developing a personal marketing plan. Reserved for M.S. in finance majors.
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MNGT 6005 - Managing a Career
Credits: 0
Students gain the knowledge and tools needed to effectively manage their own careers. Topics include finding a career focus, exploring career options, building and leveraging a professional network, and developing a personal marketing plan. Reserved for M.S. in management majors.
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MNGT 6011 - Managing Your Career, Part Two
Credits: 0
Builds on the knowledge and tools developed in MNGT 6101 to assist students in obtaining the required graduate corporate internship for the summer term. Required course in the full-time M.B.A. program; graded pass/fail. Prerequisite: MNGT 6101 .
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MNGT 6020 - First-Year Foundations
Credits: 0
Students participate in various required activities to enhance their professional development. The sessions will take place most Fridays during the first year of the M.B.A. program. Required course in the full-time M.B.A. program; graded pass/fail.
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MNGT 6049 - Graduate Full-Time Status
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MNGT 6050 - M.B.A. Internship
Credits: 0
Optional course for students in the full-time or professional M.B.A. program who are not attending as an international student on an F1 visa. Provides compensated or noncompensated career experience related to a student’s degree goals. Graded pass/fail. Does not meet SMU’s International Student and Scholar Services curricular practical training standards. Prerequisite: Completion of core required courses.
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MNGT 6101 - Managing Your Career
Credits: 1
Full-time M.B.A. students gain the knowledge and tools to effectively manage their own careers. Topics include finding a career focus, exploring career options, building and leveraging a professional network, and developing a personal marketing plan.
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MNGT 6103 - Business Presentation Techniques
Credits: 1
Today’s competitive marketplace demands that managers be successful on both a technical and an individual level, exhibiting a high degree of leadership skills. Full-time M.B.A. students gain proficiency in the oral presentation techniques needed to enhance academic and career success. Graded pass/fail.
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MNGT 6150 - Graduate Corporate Internship Program
Credits: 1
Required course for students in the full-time M.B.A. program during the third (summer) term in the program. Provides compensated or noncompensated career experience related to a student’s degree goals. Graded pass/fail. Meets SMU’s International Student and Scholar Services curricular practical training standards.
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MNGT 6161 - Graduate Corporate Internship Program
Credits: 1
A one-credit hour, pass/fail, one semester long optional course for students enrolled full time in one of our M.B.A. programs. Provides compensated or non-compensated M.B.A. career experience related to the students’ degree goals. Students may work between 10 hours (minimum) and 20 hours (maximum) per week while school is in session. This internship meets the Curricular Practical Training standards set forth by the University’s International Student Office. Prerequisites: Completion of all core required courses, minimum GPA of 3.2. May be taken twice.
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MNGT 6162 - Graduate Corporate Internship Program
Credits: 1
A one-credit hour, pass/fail, one semester long optional course for students enrolled full time in one of our M.B.A. programs. Provides compensated or non-compensated M.B.A. career experience related to the students’ degree goals. Students may work between 10 hours (minimum) and 20 hours (maximum) per week while school is in session. This internship meets the Curricular Practical Training standards set forth by the University’s International Student Office. Prerequisites: Completion of all core required courses, minimum GPA of 3.2. May be taken twice.
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MNGT 6210 - Global Leadership Program
Credits: 2
An experience abroad in which students meet with local business and government leaders; visit manufacturing facilities; and come to understand the dynamics of global business, including the impact of cultural and social customs. Provides students with a perspective on the opportunities and challenges of conducting business in the global economy.
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MNGT 6270 - Global Business Environments
Credits: 2
Focuses on two field experiences abroad and gives students the opportunity to meet with local business and government leaders; to visit manufacturing facilities; and to understand the dynamics of global business, including the impact of cultural social customs. Helps students gain a perspective on the opportunities and challenges of conducting business in the global economy. Prerequisite: Enrollment in Online MBA Program.
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MNGT 6275 - Global Immersion
Credits: 2
Explores organizations and the methods they use to accommodate, and even exploit, ambiguity in their business and social environment to enhance opportunities and to find and take advantage of competitors’ weaknesses. Prerequisite: Enrollment in the Online MBA Program.
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MNGT 6277 - Domestic Immersion
Credits: 2
Explores organizations and the methods they use to tie data to real strategy, providing opportunities to discern new opportunities and even create opportunities where other competitors would be experiencing constraint. Prerequisite: Enrollment in the Online MBA Program.
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Management and Organizations |
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MNO 6201 - Organizational Behavior: Managing and Leading People
Credits: 2
Strengthens the skills students need to become effective leaders. Topics include transitioning successfully from individual contributor to effective leader, motivating others for peak performance, identifying traps that prevent effective decision-making, acquiring skills to manage conflict, identifying strategies for becoming a person of influence, and navigating through dilemmas associated with performance management.
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MNO 6202 - Leading Teams and Organizations
Credits: 2
Provides students the analytical and behavioral tools necessary to effectively develop and utilize groups of people to accomplish organizational strategies and goals. Describes critical theories, concepts, and contemporary practices to successfully identify the threats and opportunities teams face and take action to improve organizational culture and structure. Provides insight into the key factors that separate successful teams from the many that fail. Explains how to harness the power of teams, relational dynamics, and organizational systems to drive firm performance and innovation. Required for the management concentration. Prerequisite: MNO 6201 .
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MNO 6210 - Leader as Coach
Credits: 2
Students learn coaching skills in the context of being a leader. Research indicates the more coach-like the leaders, the more successful the organizations they lead. A leader as coach develops and enables a team by using specific coaching skills to promote development and results. This highly experiential course teaches coaching skills, provides a lab environment for practice, and explores research on the most successful leadership styles. A significant portion of the course grade is class participation; therefore, attendance is critical for successful completion of the course. Because each class session builds on the previous class meetings, students should schedule this course when they are confident they can be present for all class sessions. Prerequisite: MNO 6201 .
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MNO 6212 - The Management Consulting Process
Credits: 2
This practical and applied course in consulting covers topics such as defining an effective consultant, understanding client needs, and implementing change. Also, strategic approaches to marketing, data gathering techniques, and tactics for ending an engagement. Requires students to develop an action plan. Prerequisite or corequisite: MNO 6201 .
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MNO 6214 - Strategic Management of Human Capital
Credits: 2
The success or failure of most organizations depends on their ability to utilize two types of capital effectively: financial and human. While organizations must have a core value proposition at the heart of the enterprise, be it a service or a product that it provides to its customers, they depend upon the effective leadership, management, and execution by individuals and teams to deliver that value proposition in a profitable way. Provides insights into the link between people and business results and into the ways companies manage talent to improve performance. Students gain an understanding of how to lead teams, how to start and build a company, and how to support their own careers. The ability to manage people effectively to achieve superior business results is a leadership differentiator. In an increasingly competitive and global business environment, hiring, developing, engaging, and retaining strategically relevant talent is a critical competitive advantage. Students consider how to apply a range of best practices to their own organization’s business needs. Prerequisite: MNO 6201 .
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MNO 6215 - Master Negotiation
Credits: 2
Provides the conceptual foundation and basic tools needed to negotiate like a master negotiator - the elite class of negotiators who are most capable of obtaining substantial value through negotiation. Master negotiators use a flexible set of strategies that allow them to be proactive and reactive, to partner with the other party by increasing their value and decreasing their costs and options for going elsewhere, and to make the process a pleasant one. Prerequisite or corequisite: MNO 6201 .
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MNO 6218 - Global Leadership in a Complex World
Credits: 2
Addresses the challenges of leading in today’s complex environments. Students learn how changing business contexts are placing new demands on leaders for innovation, adaptability, learning, and growth. Specific focus will be on how today’s societal, technological, and global forces require different ways of conceptualizing and practicing leadership as well as the role of integrity, ethics, and inclusion. Prerequisite: MNO 6201 .
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MNO 6219 - People and Organizational Analytics
Credits: 2
Equips students with analytical skills for employing data, scientific methods, and sophisticated analyses to address people-related issues, such as selection, job design, talent development, performance evaluation, engagement, and retention. Examines how and when to use and collect hard data to inform people issues and help achieve organizational goals. Explains techniques for linking people-oriented metrics to business strategies and organizational performance to maximally leverage a firm’s human capital to sustain competitive advantage. Prerequisite: MAST 6201 .
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MNO 6220 - Corporate Governance
Credits: 2
Students learn how to make informed decisions about corporate governance issues. Highlights critical governance issues, including ethical behaviors and communications. Topics include evaluating board roles, understanding the attributes of effective boards, and evaluating and rewarding board effectiveness. CEOs from the community participate in the course. Prerequisite: MNO 6201 or enrollment in the M.S.A. program.
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MNO 6222 - Organizational Innovation and Change by Design
Credits: 2
Introduces a breadth of human-centered design frameworks while focusing on the benefits and challenges of change within various organizations. Students develop critical insights for effective change management, being able to utilize innovative techniques to ensure positive impact in a variety of scenarios.
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MNO 6228 - Complex Problem Solving
Credits: 2
Provide students with the skills and practice necessary to identify and solve complex business problems that are ambiguous, uncertain, and unstructured.
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MNO 6230 - Global Challenges Facing the United States
Credits: 2
Builds on the global leadership experience and extends the discussion to the major economic, political, and social challenges that the U.S. will face over the next thirty years. Topics include the role of free trade and globalization in the decline of manufacturing and the erosion of the middle class; the growing income and wealth gap between rich and poor; the historic rise of women and the movement toward gender equality; the positive contributions of immigrants and the growing tension surrounding illegal immigration; America’s rapid shift to a minority dominant nation; the strengths and weaknesses of capitalism; the growth of government; the population explosion in emerging markets; America’s dwindling education advantage in the global marketplace; the intense competition among states for jobs.
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MNO 6232 - Ethical Leadership and Corporate Social Responsibility
Credits: 2
Examines contemporary challenges in ethics and corporate social responsibility (CSR). Explores questions such as: How does one make consistent ethical decisions? How should a person who wants to act ethically conduct business? Does ethics even have a place in business activity? Should companies engage in corporate social responsibility? Students will gain enhanced awareness of their own ethics and develop a personal ethical plan that aligns with their core values to help guide their decision making in the future. Prerequisite: MNO 6201 .
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MNO 6234 - Managerial Judgement and Decision Making
Credits: 2
Focuses on managerial decision making. Discusses concepts, theories, and findings from behavioral science (e.g., social and cognitive psychology, behavioral economics, consumer research, behavioral finance) that provide insights into how actual decision making differs from the traditional rational-decision-maker model. Examines how these behavioral findings can be leveraged to improve one’s decision making abilities as a manager across a wide range of contexts.
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MNO 6238 - Management in Action Project
Credits: 2
Student teams collaborate with organizations to solve current business challenges with actionable solutions that draw upon their integrated curriculum and acquired expertise. The Management in Action Project (MAP) also gives students the opportunity to network with people and organizations that will advance their careers. Prerequisite: Enrollment in M.S.M. Program. (*updated* 11/20/2020; effective spring 2021)
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MNO 6275 - Managing and Leading People Experiential Learning Project
Credits: 2
By deriving principles and frameworks based on scientific evidence from the field of organizational behavior, this course exposes students to contemporary management thinking with an emphasis on driving results. Rather than learning about human behavior from the sidelines, students are expected to actively engage throughout the course utilizing exercises, cases, and discussions to share their personal experiences while appropriately challenging their current level of understanding as well as those of their cohort members. Prerequisite: Enrollment in Online MBA Program. Corequisite: MNO 6474 .
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MNO 6277 - Executive Leadership
Credits: 2
Examine and apply the skills needed to lead at higher levels within an organization. Leadership requires seeing the need for change and having the courage, skills, and ability to implement effective change. Learn to recognize the interaction among elements of complex organizational systems and to successfully leverage teams in order to move the organization in the right direction. The class uses an evidence-based approach to examine the social processes and structural characteristics that influence teams and the larger organizations they comprise to drive firm performance. Prerequisite: Enrollment in the Online MBA Program. (*updated* 12/8/2020; effective spring 2021)
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MNO 6285 - Directed Study in Management and Organizations
Credits: 2
The student works directly with a professor on a specific project or projects. Credit is given based upon evaluation by the professor. Students are responsible for submitting a proposal to a professor for directed study credit.
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MNO 6474 - Managing and Leading People
Credits: 4
Designed to prepare students for a variety of leadership experiences within organizations. Students learn more about themselves and others to improve leadership competencies in any career, specialty area, or industry. Students who are or have been managers quantify what they already do well and target specific areas for improvement to be a more effective manager. Students who want to become managers learn and practice competencies that are needed to become effective managers. Finally, students who do not want to become managers learn to understand and navigate organizations successfully, become better team members, and learn to manage a boss more effectively. Prerequisite: Enrollment in Online MBA Program.
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MNO 6485 - Directed Study in Management and Organizations
Credits: 4
The student works directly with a professor on a specific project or projects. Credit is given based upon evaluation by the professor. Students are responsible for submitting a proposal to a professor for directed study credit.
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Managerial Statistics |
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MAST 6201 - Managerial Statistics
Credits: 2
This course provides an overview of statistical methodologies and applications. It includes probability applications, hypothesis testing, simple and multiple regression analysis, sampling, quality control, and forecasting. The course is taught using lectures, cases, and Excel programs and spreadsheets.
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MAST 6251 - Applied Predictive Analytics I
Credits: 2
From forecasting aggregate-level sales to predicting whether a customer will choose a particular product, analytic techniques are used by businesses to make rigorous, data-driven predictions. This course explores analytic methods such as logistic regression, instrumental variable regression, and simultaneous equation models. Students learn to distinguish between trend and seasonality and to utilize both for making forecasts in such areas as sales and operational planning. Prerequisite: Enrollment in the M.S.B.A. program.
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MAST 6252 - Applied Probability Models
Credits: 2
Applies fundamental concepts of probability to data analysis and forecasting. The methodological focus is on both maximum likelihood and Bayesian approaches to statistical inference. Particular attention is placed on count, choice, and timing models, with heterogeneous latent variables. Applications are drawn from a wide range of business settings such as new product forecasting, customer retention and lifetime value modeling, and market segmentation. Prerequisite: Enrollment in the M.S.B.A. program.
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MAST 6258 - Business Metrics
Credits: 2
Introduces different metrics used across all business activities (e.g., marketing operations, finance), including financial statements, profit/loss analysis, and key business and economic concepts for the firm. Prerequisite: Enrollment in the M.S.B.A. program.
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MAST 6275 - Introduction to Data Analysis I Experiential Learning Project
Credits: 2
Develops a fundamental understanding of data and its applications to business. Focuses on solving problems, including recognizing which statistical methodology to use and applying the methodology. Students become comfortable with statistical methods for analyzing data and learn how to use statistics to help make better business decisions. These goals are achieved by discussing/solving problems in class and by working similar problems for homework. Many of the courses students take during the MBA program use and build on the statistical techniques covered in this class. Prerequisite: Enrollment in Online MBA Program. Corequisite: MAST 6474 .
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MAST 6460 - Business Analytics Internship
Credits: 4
Integrates the students’ specific knowledge of business analytics learned during the MSBA program with the key skills of critical thinking, independent research, interdisciplinary learning, and civic engagement. Students are required to engage in a part time (no more than 20 hours per week) internship with a company in a role in the analytics field during the Spring semester. This is a required semester-long course for all full-time students to understand the complexities of a complete analytics project and the major components of the system development life cycle (SDLC). This project allows students to apply the academic concepts, including the analysis of the business needs which have been discussed in the classroom. Students are required to complete a set of deliverables as part of the project to be graded. Prerequisite: Enrollment in M.S.B.A. Program.
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MAST 6474 - Introduction to Data Analysis I
Credits: 4
Develops a fundamental understanding of data and its applications to business. Focuses on solving problems, including recognizing which statistical methodology to use and applying the methodology. Students become comfortable with statistical methods for analyzing data and learn how to use statistics to help make better business decisions. These goals are achieved by discussing/solving problems in class and by working similar problems for homework. Many of the courses students take during the MBA program use and build on the statistical techniques covered in this class. Prerequisite: Enrollment in Online MBA Program.
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MAST 6478 - Data Analytics
Credits: 4
Develops a fundamental understanding of data and its applications to business. Focuses on solving problems, including recognizing which statistical methodology to use and applying the methodology. Students become comfortable with statistical methods for analyzing data and learn how to use statistics to help make better business decisions. These goals are achieved by discussing/solving problems in class and by working similar problems for homework. Many of the courses students take during the MBA program use and build on the statistical techniques covered in this class.
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Marketing |
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MKTG 6201 - Marketing Management
Credits: 2
Introduces common marketing problems encountered by marketing managers and general managers. Emphasizes the analysis and development of the organization’s marketing policy, strategy, and tactics, with a global perspective of business. Students develop a disciplined process for addressing marketing issues and challenges.
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MKTG 6204 - Consumer Behavior
Credits: 2
Students study why people buy what they buy. Includes in-depth examination of consumer decision-making processes and factors that influence those processes. Also, how people make product-related decisions and the information used to make those decisions. Uses a consumer-psychology perspective and shows how that perspective can be applied to business. Prerequisite: MKTG 6201 or enrollment in the M.S.B.A. program.
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MKTG 6205 - Customer Insights and Market Intelligence
Credits: 2
Demonstrates how firms can gain insights about a product market and its customers and competitors by using primary data from surveys and qualitative research as well as secondary data from syndicated sources and scanner data. Such insights form the basis for making sound marketing decisions related to product, price, place, and promotions. Emphasis is placed on quantitative and qualitative analytical approaches to inferring insights. Topics include the dashboard and drilldown approach, marketing metrics, and market dynamics analysis. Also, insights from attitudinal, behavioral, and online data. Includes lectures, data analysis exercises, and projects. Prerequisite: MKTG 6201 or enrollment in the M.S.B.A. program.
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MKTG 6206 - Marketing Mix Implementation
Credits: 2
This course integrates customer, consumer, collaborator, and company analysis; segmentation, targeting, and positioning choices; and marketing mix decisions using a computer simulation format that spans several years. Students are assigned to groups, with each group representing a firm. Each firm competes with other firms in the market over several rounds (years) and makes marketing decisions to achieve the company’s objectives. This dynamic game prepares students to make, modify, and implement marketing decisions over time. Prerequisite: MKTG 6201 .
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MKTG 6212 - Advanced Marketing Communications Management
Credits: 2
This course reviews and integrates basic promotional tools, including advertising and sales promotion. Class lectures provide the background necessary for understanding marketing communications and developing an advertising campaign. Students then work and compete in teams developing and presenting their campaign ideas for marketing a brand. Prerequisite: MKTG 6204 .
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MKTG 6214 - Advanced Pricing Management
Credits: 2
This course deepens students’ understanding of the pricing component of the marketing mix. Emphasis is placed on analysis, development, and implementation of pricing as a key component of the organization’s marketing strategy and tactics. The goal of this course is to develop a disciplined process for addressing pricing issues, problems, and opportunities in a variety of settings, and to integrate knowledge acquired in marketing and other business courses. Prerequisite: MKTG 6201 .
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MKTG 6215 - Advanced Product and Brand Management
Credits: 2
Focuses on strategic issues and decisions germane to the management of consumer products and brands. Includes product market structure, category management, product life cycle and product line strategy, brand equity, brand growth strategies, and financial valuation of brands. Integrates lecture, discussion, and case analysis, with a focus on student case presentations. Prerequisite: MKTG 6201 .
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MKTG 6218 - Multichannel Marketing Management
Credits: 2
The evolution of social media, tablets, and smartphone technologies equips today’s consumer with access to information across multiple platforms and to their friends and associates who can provide instant feedback along the purchase process. Marketers must create touchpoints with their loyal and prospective consumers so they are available, on call, to respond to the needs of those consumers. This ability involves the integration of bricks and mortar, social media, the Internet, and all manner of personal communication devices. The course surveys these myriad touchpoints in conjunction with all the distribution systems used to get products and services to consumers in the U.S. and around the world. Includes lectures, cases, and exercises to reinforce the information presented in the course. Prerequisite: MKTG 6201 .
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MKTG 6222 - New Product Development
Credits: 2
Provides students with a better understanding of the new product development process, highlighting the inherent risks and different strategies for overcoming them as more than 40 percent of the new products that are launched each year eventually fail in the marketplace. The course emphasizes understanding the interplay between creativity and analytical marketing research throughout the development process, focusing special attention on issues related to the “fuzzy front end.” It examines the process of designing and testing new products by using a combination of lectures, cases, and a project. Prerequisite: MKTG 6201 .
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MKTG 6223 - Understanding What Customers Value
Credits: 2
Determining what is valued by customers is perhaps the most important issue facing marketing managers. Recently, conjoint and choice models have become popular techniques to help marketing mangers understand what customers value in terms of the importance placed on specific product features and services. The course includes a variety of preference models used by brand managers and marketing analysts to give students hands-on experience with conjoint and choice modeling techniques, and examines these marketing decisions using a combination of lectures, cases, and exercises. Prerequisite: MKTG 6201 or enrollment in the M.S.B.A. program.
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MKTG 6224 - Research for Marketing Decisions
Credits: 2
Marketing research is the formal process of gathering information needed by managers to make decisions with respect to marketing opportunities and problems. This course develops skills in the following areas so students can competently implement decision-oriented marketing research projects in the real world: 1) translate a business decision into a research problem, 2) choose an appropriate research design, 3) collect secondary data using the Internet and other sources, 4) conduct exploratory research using focus groups, etc., 5) construct an effective data collection instrument (questionnaire design), 6) select a cost-effective sampling plan, 7) collect and analyze data using spreadsheets or statistical packages, and 8) recommend decisions based on the analysis. Prerequisite: MKTG 6201 .
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MKTG 6225 - Retailer Behavior and Sales Promotion
Credits: 2
The vast majority of consumer expenditures, which represent more than $5 trillion and 68 percent of the U.S. gross domestic product, are made through retailers. Moreover, the average consumer product company spends as much on trade promotions (such as promoting its products to retailers) as it does on media advertising and consumer promotions combined. These facts highlight the importance of retailer behavior and sales promotions in consumer marketing. This course takes the retailer’s point of view, exploring strategic and tactical decision-making by assessing the impact of these decisions on both consumer shopping behavior and the retailer’s own operating costs. Students explore issues in sales promotion, pricing, product mix, and store location to gain an understanding of consumer response in these areas. The course is useful to students who plan to work in retailing, consumer marketing, brand or product management, or sales and distribution. Prerequisite: MKTG 6201 .
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MKTG 6226 - Advanced Marketing Strategy
Credits: 2
The course focuses on the strategic marketing choices made by top management that have a significant influence on an organization’s performance and competitive success. These choices include selecting markets in which to compete, defining and choosing which customer needs to address, developing meaningfully distinct offerings and programs, deciding on how to access a market, and addressing issues of timing and pace of strategy execution. The pedagogy for this course consists of class discussion on key strategic issues, as well as case analysis that describes classic marketing situations faced by top management in a variety of industries. Prerequisite: MKTG 6201 .
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MKTG 6227 - Global Marketing Management
Credits: 2
This course examines the major marketing issues and opportunities facing companies that sell products outside their domestic markets. Students learn the theories and strategies that guide marketing in foreign environments as well as the analytical tools required in practicing global marketing. The emphasis of the course is on decisions companies make about product, price, place, and promotion in foreign markets. In the process, students learn about economic, political, cultural, and legal differences among nations as they affect marketing opportunities and operations. Prerequisite: MKTG 6201 .
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MKTG 6230 - Customer Engagement and Loyalty Management
Credits: 2
Explores the key principles, metrics, tactics, and strategies of engaging customers in order to drive customer loyalty and value. Balancing creative thinking skills with analytical competence, students identify opportunities to make existing customer relationships dramatically more profitable with the goal of engineering customer behavior change. Built on a model of customer engagement (CE), students learn to evaluate the effectiveness of CE programs across industries and promote business practices that build relationships, create the right incentives to drive desired behavior change, and employ the best tactics and strategies to drive incremental profit from your customer base. Includes case analysis, lectures, corporate speakers, and hands-on interactive exercises. Prerequisite: MKTG 6201 .
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MKTG 6232 - Digital and Social Media Marketing
Credits: 2
Digital and social media (Facebook, Twitter, Foursquare, etc.) present managers and marketers with new tools for connecting and building relationships with consumers. Developments of the last decade have changed the practice of marketing more than at any time since the advent of television. This course examines how corporations are using these platforms to build digital marketing and Web branding strategies in business and identifies techniques and frameworks to generalize from these practices. The course covers strategies for building consumer relationships through social media that lead to strong financial performance while also building trust with the brand. The course also examines how digital and social media are used as promotion tools and how these strategies are integrated with key elements of the marketing mix - product, price, and placement. The course features real-life business scenarios and case study analysis from marketing leaders and big-name brands. Prerequisite: MKTG 6201 .
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MKTG 6233 - Nonprofit Marketing Strategy
Credits: 2
Introduces strategic management and marketing of the nonprofit or nongovernmental organization with a global perspective. Explores how NPO management and marketing strategy are critical to the survival and stabilization of humanity and the environment. Using case studies of NPOs worldwide, students examine strategic orientation, stakeholder theory, identity management, funding management, segmentation, strategic alliances, financial management, and entrepreneurship. Includes a comprehensive look at how NPOs are organized, how they manage their various stakeholder relationships for maximum impact, and how they can lead social change. Prerequisite: MKTG 6201 .
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MKTG 6234 - Managerial Judgement and Decision Making
Credits: 2
Focuses on managerial decision making. Discusses concepts, theories, and findings from behavioral science (e.g., social and cognitive psychology, behavioral economics, consumer research, behavioral finance) that provide insights into how actual decision making differs from the traditional rational-decision-maker model. Examines how these behavioral findings can be leveraged to improve one’s decision making abilities as a manager across a wide range of contexts. Prerequisite: MKTG 6201 .
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MKTG 6236 - Practicum in Customer Engagement and Loyalty
Credits: 2
Provides hands-on customer engagement experience through a consulting project for one or more corporations, applying concepts, metrics, strategies, and tactics of customer engagement to drive loyalty and profit. Through the consulting project, students analyze real-time customer data using regression and summary statistics, calculate customer lifetime value for individual customers, then segment customers based on CLVs. In a final group presentation to corporate sponsors of the project, students draw customer insights from their analyses and propose strategic and tactical recommendations for profitable growth. Prerequisite or corequisite: MKTG 6230 .
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MKTG 6238 - Advanced Customer Engagement Practicum
Credits: 2
In this capstone course, Customer Engagement (CE) students work directly with a company to either evaluate and redesign an existing CE program or to design and implement a new CE program. Students consider CE opportunities from both the company’s and the customer’s perspective, articulate goals for desired customer behavior change, identify customer segments offering the greatest profit potential, evaluate the competitive landscape, develop a strawman CE program design, conduct qualitative and quantitative research to measure customer receptivity, quantify the financial impact, and build a business case (including a communications plan featuring digital/social/traditional media) for implementing the proposed CE program. This course is a requirement to earn the specialization in Customer Engagement for those concentrating in Marketing. Prerequisite: MKTG 6230 . MKTG 6224 and/or MKTG 6236 are recommended.
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MKTG 6248 - Competitive Intelligence, War Gaming and Scenario Planning
Credits: 2
Discusses the process of developing actionable foresight regarding competitive dynamics used to enhance the speed and quality of decision-making for companies globally. Explores war games and scenario planning as competitive intelligence tools to help business leaders think through their strategy formulation and likely external moves of key stakeholders in a controlled environment. Explains how competitive intelligence enables key business decisions to be made in a more systematic and informed manner by role playing the key players’ reactions in the marketplace, to really understand their intentions and how they are looking at the marketplace, and to stress test strategies by using scenarios. (*updated* 10/6/2020)
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MKTG 6255 - Directed Studies in Marketing
Credits: 2
The student works directly with a professor on a specific project or projects. Credit is given based upon evaluation by the professor. Students are responsible for submitting a proposal to a professor for directed studies credit.
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MKTG 6258 - Business Metrics
Credits: 2
Introduces different metrics used across all businesses activities (e.g., marketing operations and finance), financial statement and profit/loss analysis, and key business and economic concepts for the firm. Prerequisite: Enrollment in the M.S.B.A. program.
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MKTG 6273 - Customer Value and Pricing Analytics
Credits: 2
Delivering customer value is an important objective for long-run market success. To deliver value, however, requires that the firm understands the extent to which the quality it delivers is aligned with the price it charges. This course focuses on methodologies that will allow firms to better understand the importance consumers place on product and service features and the role of price in driving customer value. In this hands-on course, students become comfortable in using a variety of trade-off protocols and in designing conjoint and choice model experiments, and they gain a firm understanding of how to design, implement, and analyze conjoint and choice studies and how to use simulators that provide a platform for analyzing current and future product and pricing decisions. Students also become familiar with the primary commercially available software for implementing these modeling techniques. Prerequisite: Enrollment in the M.S.B.A. program.
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MKTG 6274 - Business Research Methods
Credits: 2
Students develop skills in business research (the formal process of gathering information needed by managers to make decisions) so they can competently implement decision-oriented business research projects in the real world. Skills include translating a business decision into a research problem, choosing an appropriate research design, collecting data from secondary and primary data sources (e.g., survey research, experimental design, and focus groups), analyzing data using spreadsheets or statistical packages, and recommending decisions based on the analysis. Prerequisite: MKTG 6201 or enrollment in the M.S.B.A. program.
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MKTG 6275 - Fundamentals of Marketing Simulation
Credits: 2
Introduces common marketing problems encountered by marketing managers and general managers. Emphasizes the analysis and development of the organization’s marketing policy, strategy, and tactics, with a global perspective of business. Students develop a disciplined process for addressing marketing issues and challenges. Prerequisite: Enrollment in Online MBA Program.
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MKTG 6279 - Data-Driven Marketing
Credits: 2
Covers multivariate statistical techniques, including cluster and discriminant analysis, factor and principal component analysis, multidimensional scaling, perceptual mapping, experimental design, and variance techniques analysis used to understand customers and competitors, to select target markets, to provide specialized offerings, and to choose the various elements of a marketing mix. Emphasis is on application of these techniques to real-world marketing problems. Prerequisite: Enrollment in the M.S.B.A. program.
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