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Nov 23, 2024
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ADV 1341 - Marketing Principles of Advertising
Credits: 3
Students learn the basic principles of consumer marketing and the role of advertising in the marketing mix. Emphasizes marketing and advertising strategy and planning processes through case studies in which students develop advertising answers to marketing problems and opportunities. Students must earn a B or better in ADV 1341 to be eligible for admission to the strategic brand management program. Prerequisite or corequisite: ADV 1300 . Students may not receive credit for both ADV 1341 and MKTG 3340 . (*updated* 11/20/2017; effective January 2018)
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