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Nov 22, 2024
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ADV 6374 - International Advertising
Credits: 3
Advertising in today’s global market economy demands a clear understanding of the environmental and cultural influences on the communication process. Specifically, tomorrow’s professionals understand how the rapidly changing global environment influences marketing and advertising decisions about research, management, strategy, media, execution, and a host of other important advertising related issues. Examines the influence of culture on the consumer behavior process and responses to advertising. Students learn to recognize and vocalize similarities and differences between countries and consumers based on tangible cultural indicators. Provides the necessary tools to effectively communicate and advertise products in a global marketplace. Prerequisites: ADV 6317 , ADV 6371 , ADV 6383 .
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