Jan 27, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3310 - Marketing Concepts


Credits: 3

Covers the basic principles of consumer marketing and the role of each element of the marketing mix. Emphasizes creating a familiarity with the marketing strategy and planning processes and viewing marketing within a societal context. Required for the minor in business. Students who have already completed MKTG 3340  will not receive credit for this course. Cox majors and minors in business administration will not receive credit for this course and may not enroll in it.



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