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Nov 12, 2024
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MKTG 3346 - Retailing
Credits: 3
Examines the strategic role of retailing in the distribution of consumer goods and services. Students learn why consumer insight and superior execution are critical factors for building retail brands that will be successful in the future. Key topics include retail formats, multi-channel retailing, retail market strategy, merchandise assortment, supply chain, store layout and design, customer buying behavior, customer relationship management (CRM), retail pricing, and retail communication mix. Prerequisites: MKTG 3340 and/or ADV 1341 . Reserved for Cox majors.
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