Nov 12, 2024  
2018-2019 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  University Calendar
  About SMU
  Catalog Policy and Legal Statement
  The University Curriculum
  Dedman College of Humanities and Sciences
  Cox School of Business
  Lyle School of Engineering
  Meadows School of the Arts
  Simmons School of Education and Human Development
  Research and Graduate Studies
  Majors and Minors
  Course Descriptions
  Admission
  Transfer Pathway Guides to SMU
  Enrollment and Academic Records
  Tuition, Fees and Financial Aid
  Student Life and Housing
  Right to Know
  Educational Programs
  Educational Facilities and Services
  Administration and Faculty
  Financial Information Bulletin 2018-2019
  My Catalog
HELP
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 3348 - International Marketing

Credits: 3

Examines international marketing from the underlying common nature of all humans in the global arena to the subtle nuances of localized marketing strategies in the subregions of international markets. Emphasizes novel problem-solving and an expanded worldview, with a focus on real-world approaches to understanding the global marketing environment. Prerequisite: MKTG 3340  or ADV 1341 . Reserved for Cox majors.


Add to Catalog (opens a new window)