Nov 12, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3349 - Product and Brand Management

Credits: 3

Deals with the management of product development programs and the appraisal of the many factors that affect product decision-making. Examines policies concerning branding, product line strategy, and compliance with social and government restrictions. Prerequisite: MKTG 3340  and/or ADV 1341 . Reserved for Cox majors.


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