Nov 12, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3350 - Digital and Social Media Marketing

Credits: 3

Explains the most important digital marketing concepts and provides hands-on experience with relevant digital channels. Examines what it takes to conceive, plan and execute a digital campaign. Explores social media and emerging digital marketing trends. Topics include online ads, content marketing, mobile marketing, search engine marketing and social media. Prerequisite: MKTG 3340 . Reserved for Cox majors.


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