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Nov 21, 2024
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ADV 6317 - Consumer Insight and Persuasion
Credits: 3
Focuses on applying knowledge from a variety of social sciences to the study of consumers, both as individuals and as members of larger groups. Draws upon theories from many disciplines to study the behavior of consumers from the standpoint of culture, sub-culture, social class, social groups, and family, all with a focus on advertising ramifications. Includes motivations, attitudes, beliefs and learning and ethical considerations in cross-cultural advertising.
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