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Nov 21, 2024
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ADV 6103 - Business-To-Business Advertising
Credits: 1.5
Examines how to grow your business by selling to business customers. Uses market development frameworks to create compelling value propositions for (B2B) advertisers. Topics include the following: the B2B marketing mix including mass media, targeted trade advertising, sales collateral, corporate sponsorships, tradeshows and events, promotional materials, inbound marketing campaigns, and targeted social media. Discusses how to manage a B2B marketing budget and prospecting pipeline and the key performance indicators associated with meeting revenue targets.
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