Apr 21, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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BA 6067 - Customer Engagement Strategy


Credits: 1.5

Explores the importance of Customer Engagement(CE)through a series of senior level corporate speakers who introduce the latest strategic thinking and best practices from their companies. Students will conduct a hands-on Customer Engagement Review of their own companies (or another they choose). Components of the CE Review include customer experience, digital and social marketing, rewards/loyalty programs, metrics/financial analysis, personalization, and listening to customers. The CE Review culminates in recommendations for improving how customers engage with students’ companies and their brands, creating customer relationships that profitably drive desired customer behavior and create powerful and lucrative emotional connections.



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