Dec 07, 2025  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 6435 - Digital Marketing - A Tactical Approach


Credits: 4

Discusses the major digital marketing and advertising channels and serves as a beginner’s guide to deploying tactical media buying skills in a real-world environment. Prerequisite: MKTG 6201. (*updated* 11/13/2019; effective Spring 2020)



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