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Oct 17, 2024
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MKTG 6476 - Fundamentals of Marketing
Credits: 4
Introduces common marketing problems encountered by marketing managers and general managers. Emphasizes the analysis and development of the organization’s marketing policy, strategy, and tactics, with a global perspective of business. Students develop a disciplined process for addressing marketing issues and challenges. Prerequisite: Enrollment in Online MBA Program. (*updated* 11/13/2019)
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