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May 07, 2024
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MKTG 5341 - Marketing Management
Credits: 3
Provides a fundamental understanding of the marketing strategy planning process within the firm and develops skills for coping with the marketing management problems encountered by senior marketing managers, general management executives, and marketing consultants. This capstone course for marketing majors includes case analysis, class projects, and/or marketing simulation. Prerequisites: MKTG 3340 or ADV 1341 . Reserved for senior marketing majors.
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