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Dec 26, 2024
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ADV 2342 - Strategic Brand Management 1
Credits: 3
Provides the basic concepts, duties, skills, problem-solving techniques, and processes of an account brand manager. Covers industry trends, agency structure, and the tools to be a leader in advertising who uplifts brands, engages consumers, and moves market share. Prerequisites: ADV 1300 , ADV 1341 . Restricted to advertising majors.
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