Jun 16, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog
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ADV 6372 - Responsibility and Social Entrepreneurship


Credits: 3

Topics for this seminar include identifying the agents of change in the industry and what sets them apart, defining responsibility and where and how it manifests itself in the field of advertising, and determining how responsible advertising evolves into an agent of cultural change. Weekly lectures, guest speakers, and review of contemporary literature and case studies assist students in formulating educated responses.



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