Mar 12, 2025  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

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IAM 6065 - Research Methods in Marketing for Arts and Culture


Credits: 1.5

HEC Course Number 2010MIHEC. This course consists of a general review of the methods used by researchers to produce fundamental or applied knowledge in the domain of arts and culture. At the end of the course, students will be well-equipped to plan and conduct a research project as well as to critically evaluate research reports in the context of arts and culture.



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