May 26, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog
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SPRT 6223 - Sports Sponsorship


Credits: 2

Students gain an understanding of sports sponsorship, sponsor prospecting, sponsor needs, and the financial implications of sponsorship decisions. Includes an overview of various sports marketing strategies used in meeting the needs of consumers and the ways sport is used in the marketing of sport-related products.



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