Mar 14, 2026  
2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]

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IAM 6066 - Database Marketing for Culture and Arts Organizations

Credits: 1.5

HEC course number 2012MIHEC. Cultural organizations are facing expanding competition. Therefore, the quality of decision making is an important factor for success, and the ability to understand and use increasing amounts of available data has become vital. This course addresses this important issue for cultural organizations and is designed to fill a training gap for future managers in the cultural sector.


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