Dec 04, 2024  
2023-2024 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  About SMU
  Catalog Policy and Legal Statement
  Cox School of Business
  Dedman College of Humanities and Sciences
  Dedman School of Law
  Lyle School of Engineering
  Meadows School of the Arts
  Perkins School of Theology
  Simmons School of Education and Human Development
  SMU Guildhall
  The Moody School of Graduate and Advanced Studies
  Academic Programs
  Course Descriptions
  Right to Know
  Educational Programs
  Educational Facilities and Services
  Student Life and Housing
  Administration
  Financial Information Bulletin 2023-2024
  My Catalog
HELP
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ITOM 6269 - Web and Social Media Analytics

Credits: 2

Focuses on social network analysis, including how and why networks form, how network structure impacts platform and product strategies, and how innovation diffuses in such networks. Explores text and data mining, including how to interpret structured, semi-structured, and unstructured user generated content. Discusses web analytics, including what metric to use while measuring a platform’s performance in web and social media and how to address challenges such as the attribution problem. Covers the use of analytic tools such as NodeXL, SAS (Text Miner, Sentiment Analyzer), R, Python, and Google Analytics to model, visualize, and understand such network data. Prerequisite: Enrollment in the M.S.B.A. program.


Add to Catalog (opens a new window)