Jun 24, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog
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BA 6042 - Digital Strategy


Credits: 1.5

Business today is increasingly done through digital mechanisms, ranging from software on personal and corporate computers to global data networks and smart appliances. While the first wave of digital applications in business focused on the internal processes of firms, the focus of most digital innovation in business today is on the market interface of the firm. Digital technologies are reshaping not only the key processes used to interact with stakeholders in the marketplace, but are also leading to new and enhanced products and services, new business models and even new organizational structures. In this course, students examine some of the key aspects of digitalization, and how they are impacting firms of all types. The course combines lectures on relevant frameworks with case studies and applied projects.



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