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Oct 06, 2024
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SOSC 7372 - Advertising Unplugged: Messages, Myths, and Manipulation
Credits: 3
Examines and deconstructs advertising’s messages and myths from diverse and theoretical perspectives encouraging students to think differently about advertising’s manipulative effect not only on the individual psyche but also on society as a whole. Students learn to decode the hidden meanings behind advertisements to expose advertising’s provocative, calculating nature and its inherent powers of persuasion that promise to deliver on the fantasy. May be applied to the following curricular field concentrations: communications, media, and technology; organizational dynamics; American studies; gender studies; humanities; and arts and cultural traditions.
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