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Mar 14, 2026
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IAM 6067 - Topics in International Marketing Management
Credits: 1.5
Explores change management relating specifically to marketing. Covers the theory of change and how change affects the market and the organization, inclusion and cultural mediation, and reaching diverse clientele using social media. Discusses aspects of international marketing that may change over time, as was the case during the pandemic. Students are encouraged to think out of the box and use social media to attain marketing objectives.
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