Apr 21, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]


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Temerlin Advertising Institute for Education and Research

Professor Steven Edwards, Director

Professors: Patricia Alvey, Willie Baronet, Steven Edwards, Alice Kendrick, Carrie La Ferle, Hye Jin Yoon
Assistant Professors: Eunjin Kim, Sidharth Muralidharan
Lecturers: Mark Allen, Cheryl Mendenhall
Professor of Practice: Peter Noble
Adjunct Lecturers: Belinda Baldwin, Amber Benson, David Hadeler, John Hall, Suzanne Larkin, Gordon Law, Alan Lidji, Bruce Orr, Jason Shipp, Marc Valerin, Alexandra Watson

General Information

The Temerlin Advertising Institute was endowed by the Dallas advertising community through a pledge to augment scholarships, faculty salaries and public programs that enrich student learning and practical experience in advertising. Established in 2001, it is one of the nation’s only endowed advertising institutes. The institute enjoys a strong relationship with the industry, as it is situated in a top media and advertising market – the Dallas/Fort Worth Metroplex. This location affords access to professionals of the highest caliber who serve as class clients, guest lecturers, executives-in-residence, adjunct faculty and internship sponsors. Students have access to high-profile internships at national and global agencies as well as client and media corporations. All undergraduate students admitted to the institute work toward a B.A. degree in advertising. Students wishing to pursue a master’s degree in advertising may apply to the graduate program. Additional information is available online at www.smu.edu/temerlin (“Graduate Studies” link) or in the Meadows School of the Arts graduate catalog.

Admission Requirements

For students wishing to pursue a B.A. in advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process.

STEP ONE: Students must complete ADV 1300 and at least one specialization introductory course (ADV 1321 , ADV 1331  or ADV 1341 ). Students must also be in good academic standing with the University with a minimum cumulative GPA of 2.000. Students transferring from other universities must have completed equivalent courses before they can progress to step two.

STEP TWO: Advertising major candidates who have fulfilled or are fulfilling step one also must complete an application for the specialization area(s) in which they are interested. The application is offered during the spring term only. Students who are not admitted during an application process may reapply during the next application period. Dates, times and location are posted at www.smu.edu/temerlin.





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