Feb 25, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations and Strategic Communication, B.A.

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Requirements for the Degree

University-wide Requirements (Varies)

Core Requirements (12 Credit Hours)

CCPA 2327  and CCPA 3300  are required prior to entry into the major.

Course Requirements (16 Credit Hours)

Enrollment is contingent upon successful completion of all core requirements.

Media/Technology Electives (6 Credit Hours)

Second Major or Minor

To be determined with counsel of adviser; hours vary according to choice.

Free Electives

Hours vary as needed to meet University residency and degree requirements.

Total: 122 Credit Hours


Public relations and strategic communication majors are required to meet the following additional requirements as part of the corporate communication and public affairs curriculum or as part of the University Curriculum. JOUR 4316 may not count as both an ethics course and a substitute for CCPA 3300 . CCPA 3310 , CCPA 3382 , CCPA 4340  and CCPA 4395  may not count toward a double major in corporate communication. 

  • Ethics/Law. Suggested: JOUR 2302  or CCPA 2328  (or ADV 2302  for declared advertising majors or minors).
  • Local Contexts. CCPA 4320  or CCPA 4396  (or CCPA 4325  for declared corporate communication and public affairs majors or CCPA 4125  or CCPA 4225  for declared double majors who complete a three credit hour internship in advertising, public relations or journalism). Students who double major in public relations and strategic communication and in advertising, corporate communication and public affairs or journalism must earn a minimum of four but no more than six total credit hours of internship. At least one credit hour must be earned in CCPA internship credit.
  • Intercultural/International. CCPA 3321 , CCPA 3341 , CCPA 4385  or CCPA 4390  or JOUR 4360  (or ADV 2343  for declared advertising majors).

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