Marketing Concentration

Core Courses

Core courses not included in the 16-hour total:

• ACCT 6205 - Strategic Cost Analysis
• MKTG 6201 - Marketing Management

Foundation Courses

Required 6 hours:

• MKTG 6204 - Consumer Behavior
• MKTG 6205 - Customer Insights and Market Intelligence
• MKTG 6206 - Marketing Mix Implementation

Additional Courses

Plus 10 hours of marketing functions and topics courses, with a minimum of 4 hours from the functions list:

Total: 16 Credit Hours