Marketing

Core Courses

Core courses not included in the 10-hour total:

• ACCT 6205 - Strategic Cost Analysis
• MKTG 6201 - Marketing Management

Foundation Courses

Required any 4 hours:

• MKTG 6204 - Consumer Behavior
• MKTG 6205 - Customer Insights and Market Intelligence
• MKTG 6206 - Marketing Mix Implementation

Elective Courses: Functions and Topics

Required any 6 hours:

• MKTG 6212 - Advanced Marketing Communications Management
• MKTG 6214 - Advanced Pricing Management
• MKTG 6215 - Advanced Product and Brand Management
• MKTG 6218 - Multichannel Marketing Management
• MKTG 6222 - New Product Development
• MKTG 6223 - Understanding What Customers Value
• MKTG 6224 - Research for Marketing Decisions
• MKTG 6225 - Retailer Behavior and Sales Promotion
• MKTG 6226 - Advanced Marketing Strategy
• MKTG 6227 - Global Marketing Management
• MKTG 6230 - Customer Engagement and Loyalty Management
• MKTG 6232 - Digital and Social Media Marketing
• MKTG 6233 - Nonprofit Marketing Strategy
• MKTG 6248 /STRA 6248 - Competitive Intelligence, War Gaming and Scenario Planning  

Total: 10 Credit Hours