Jun 22, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Marketing, B.B.A.


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To earn the B.B.A. degree with a major in marketing, students must complete all University-wide requirements and the core B.B.A. degree requirements , and satisfy the marketing requirements listed below.

Notes:

  • The core marketing courses must be taken through enrollment at SMU.
  • ADV 1341  substitutes for MKTG 3340  for advertising majors or minors only.

SMU Degree Requirements

An SMU undergraduate degree requires a minimum of 120 credit hours and must include completion of the University’s Common Curriculum , one major and a combination of electives and/or other majors or minors. Completion of certain majors requires more than 120 hours to finish the degree. The credit hours within this curriculum are distributed as follows:

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