Feb 21, 2024  
2023-2024 Graduate Catalog 
2023-2024 Graduate Catalog

International Arts Management, M.M.I.A.M

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SMU, HEC Montréal and SDA Bocconi University’s School of Management in Milan, Italy, jointly offer a limited number of highly qualified candidates a global perspective on arts management. Through study at these three campuses, a student is able to gain exposure to three different arts markets. This program is offered on a full-time basis only and is intended to train a new generation of managers for positions in the international dimension of the performing arts, the heritage sector (museums, historic sites) or cultural industries (film, publishing, sound recording, radio and television).

The duration of the M.M.I.A.M. program is 12 months, and it consists of three consecutive terms that collectively provide 45 credit hours: 39 credit hours of coursework plus a final project worth six credit hours. Students will spend the fall term in Dallas, the winter term in Montréal, the spring term at various universities abroad and the summer term in Milan. All coursework is offered in English. The curriculum includes instruction from internationally distinguished arts and business professors. The student’s learning will be assessed with a combination of exams, team exercises, group projects, syntheses and participation in class. Teaching methods used in the program include theoretical courses, case studies, fieldwork, lectures by world leaders and visits to well-known cultural organizations and facilities.


The Admissions Committee seeks candidates who demonstrate outstanding academic achievement and potential, leadership qualities, and management potential. To assess these characteristics, the committee will look to the following elements to help identify a candidate’s potential to succeed in the program: test scores (GMAT or GRE graduate school admission test scores required for all applicants, TOEFL or IELTS English language proficiency test scores also required if English is not the applicant’s first language), application form, previous academic records, references and self-evaluation essays. If the candidate’s application is accepted, they will be invited for an interview with a member of the selection committee by teleconference. The applications for study in the M.M.I.A.M. program are accepted only for fall admission. More information is available online from the Meadows School at www.smu.edu/Meadows/AreasOfStudy/ArtsManagement/GraduateStudies/MMIAM (“Apply” link).

Degree Requirements

The 15 credit hours of M.M.I.A.M. courses offered through SMU focus on management of nonprofit arts organizations and private sector funding, and the 15 credit hours offered through HEC Montréal focus on marketing. The 15 credit hours offered through SDA Bocconi focus on cultural industries; the focus of the master’s thesis is an arts sector or industry.

Required Courses

Total: 15 Credit Hours

HEC Montréal

  • Accounting Management in Cultural Organizations (Film, Publishing, Recording)
  • Arts Marketing
  • Leadership in the Context of Cultural Organizations
  • Topic in International Marketing Management
  • New Forms of Innovation
  • International Marketing of the Cultural Industries
  • Managing Cultural Products and Brands
  • Global Marketing and Communications for the Arts
  • Research Methods in Marketing for Arts and Culture
  • Database Marketing
Total: 15 Credit Hours

SDA Bocconi

  • Master’s Thesis (6 hours)
  • Consulting Management
  • Performing Arts Management
  • Heritage Management
Total: 15 Credit Hours

Total: 45.0 Credit Hours

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