Graduate Certificate in Customer Engagement

Certificate Requirements

(7 courses, 16 credit hours)

• MAST 6478 - Data Analytics (4 credit hours)
• MKTG 6201 - Marketing Management
• MKTG 6224 - Research for Marketing Decisions
• MKTG 6230 - Customer Engagement and Loyalty Management
• MKTG 6236 - Practicum in Customer Engagement and Loyalty
• MKTG 6238 - Advanced Customer Engagement Practicum
• At least one additional MKTG course