2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
Course Descriptions
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Other Courses |
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HUM 2101 - Getting There From Here: Planning for Life After College
Credits: 1
Focuses on career preparation. Alumni in diverse fields will address topics such as how to think and write effectively, how to network, and how to learn from failure. (*updated* 11/30/2017; effective Spring 2018)
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SCI 2101 - Getting There From Here: Planning for Life After College
Credits: 1
Focuses on career preparation. Alumni in diverse fields will address topics such as how to think and write effectively, how to network, and how to learn from failure. (*updated* 12/5/2017; effective Spring 2018)
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SSC 2101 - Getting There From Here: Planning for Life After College
Credits: 1
Focuses on career preparation. Alumni in diverse fields will address topics such as how to think and write effectively, how to network, and how to learn from failure. (*updated* 12/5/2017; effective Spring 2018)
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Accounting |
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ACCT 2301 - Introduction to Financial Accounting
Credits: 3
Develops an understanding of how the fundamental activities of a business enterprise are reflected in its financial statements, and how financial accounting information can be used effectively for external decision-making purposes (decisions such as investment, credit, risk management, and financing). Prerequisites: ECO 1311 , ECO 1312 and MATH 1309 or MATH 1337 .
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ACCT 2302 - Introduction to Managerial Accounting
Credits: 3
Introduces the use of accounting information for management purposes, including decision-making, planning, and control of operations. Students learn to integrate topics in cost determination, economic analysis, budgeting, and management and financial control. Prerequisite: ACCT 2301 .
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ACCT 2310 - Accounting Concepts
Credits: 3
A broad introduction to financial, cost, and managerial accounting concepts and practices. Stresses the understanding of financial statements as contrasted to the preparation of these documents. Covers product cost, including estimating overhead and the underlying assumptions. Discusses using managerial accounting techniques for decision-making, including break-even analysis, relevant costing, and budgeting. Students who already have credit for ACCT 2301 will not receive credit for this course. Cox majors and minors in business administration will not receive credit for this course and may not enroll in it.
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ACCT 3311 - Intermediate Accounting I
Credits: 3
An overview of financial statements and revenue recognition that focuses on the left-hand side (assets) of the balance sheet. Provides the necessary foundation for comprehension by users and preparers of the information in financial statements. Prerequisite: ACCT 2302 . Reserved for Cox majors.
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ACCT 3312 - Intermediate Accounting II
Credits: 3
Continuation of ACCT 3311 . Focuses on items on the right-hand side (liabilities and stockholders’ equity) of the balance sheet. Prerequisite: ACCT 3311 . Reserved for Cox majors.
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ACCT 3391 - Ethics in Accounting
Credits: 3
Develops students’ ability to identify and evaluate ethical issues related to accounting and business management in a corporate environment. Prerequisite: Accounting major with senior standing or ACCT 5325 . Reserved for Cox majors. (*updated* 1/11/2018; effective Spring 2018)
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ACCT 4116 - Tax Compliance
Credits: 1
Provides tax students with a general understanding of corporate, partnership, and Sub-S corporation tax rules. Teaches students to prepare tax returns for each of these entities and how the information on these returns affects individuals. Prepares students for the tax internships they will be working on in the spring. Prerequisite: ACCT 4315 . Reserved for Cox majors.
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ACCT 4307 - Business Modeling with Spreadsheets
Credits: 3
Introduces advanced quantitative modeling techniques for business decision-making. Covers a variety of modeling techniques, business analytics concepts, and data analysis tools. Students learn to implement these techniques in spreadsheet models that assist businesses in understanding and managing risk and improving decision-making. Applications cover a broad range of functional areas, including accounting, finance, marketing, and operations. Prerequisites: ACCT 2302 ; ITOM 2308 , ITOM 3306 ; FINA 3320 . Reserved for Cox majors.
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ACCT 4311 - Cost Accounting I
Credits: 3
Focuses on the measurement, accumulation, and control of costs. Topics include product cost accounting, cost behavior analysis, direct costing, standard cost variance analysis, and relevant cost analysis. Prerequisite: ACCT 2302 . Reserved for Cox majors.
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ACCT 4315 - Federal Income Tax I
Credits: 3
Covers the conceptual basis and structure for the determination of income taxes, including the tax research methods used in preparing tax returns, solving problems, and planning business decisions. Prerequisite: ACCT 2302 . Reserved for Cox majors.
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ACCT 5314 - Audit Risk and Controls
Credits: 3
Covers understanding, developing, and analyzing financial and management accounting systems; applying fundamental concepts to contemporary issues; and analyzing management internal control functions. Presents the behavioral characteristics and mechanics of accounting fraud. Prerequisite: ACCT 3311 . Reserved for Cox majors.
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ACCT 5317 - Accounting Theory
Credits: 3
Study of selected topics and current issues in the area of accounting theory. Prerequisite: ACCT 3312 . Reserved for Cox majors.
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ACCT 5318 - Independent Studies in Accounting
Credits: 3
Directed research in accounting. Prerequisites: ACCT 3311 , junior standing, and instructor approval.
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ACCT 5319 - Independent Studies in Accounting
Credits: 3
Directed research in accounting. Prerequisites: ACCT 3311 , junior standing, and instructor approval.
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ACCT 5325 - Accounting Internship
Credits: 3
Prerequisites: Senior standing and departmental approval.
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ACCT 5326 - Accounting Internship
Credits: 3
Prerequisites: Senior standing and departmental approval.
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Advertising |
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ADV 1300 - Survey of Advertising
Credits: 3
Introductory course for majors and nonmajors that surveys the field of advertising and explores how it fits into society. Topics include history, law, ethics, social dynamics, economic implications, and the advertising campaign planning process. Examines the process of advertising from the perspectives of art, business, and science. Required for all majors and minors.
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ADV 1321 - Introduction to Creativity
Credits: 3
A survey of the theoretical, practical, and ethical issues associated with creative thinking. Examines individual and organizational strategies for promoting creativity and the creative thinker’s role in shaping the culture. Also, highlights the intellectual connections between the scholarship in creativity and advertising industry practice. Students who complete this course may apply for admission to the Temerlin Advertising Institute’s creative program. Students must earn a B or better in ADV 1321 to be eligible for admission to the creative program. Prerequisite or corequisite: ADV 1300 .
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ADV 1331 - Digital Media Landscapes
Credits: 3
Introduces the technologies and processes associated with mobile, Web, and other interactive experiences. Topics include how the Internet works, interaction design, information architecture, visual design, and the development process. Students must earn a B or better in ADV 1331 to be eligible for admission to the interactive media strategy program. Prerequisite or corequisite: ADV 1300 .
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ADV 1341 - Marketing Principles of Advertising
Credits: 3
Students learn the basic principles of consumer marketing and the role of advertising in the marketing mix. Emphasizes marketing and advertising strategy and planning processes through case studies in which students develop advertising answers to marketing problems and opportunities. Students must earn a B or better in ADV 1341 to be eligible for admission to the strategic brand management program. Prerequisite or corequisite: ADV 1300 . Students may not receive credit for both ADV 1341 and MKTG 3340 . (*updated* 11/20/2017; effective January 2018)
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ADV 1360 - Creative Production
Credits: 3
Students learn the basic principles of advertising design and production in tandem with the use of industry-standard hardware and software programs, including the Adobe Creative Suite.
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ADV 2301 - Consumer Behavior
Credits: 3
Covers theories from psychology, social psychology, sociology, anthropology, economics, marketing, and communications to explore the consumer decision-making process. Includes theories of motivation, attitudes, beliefs, and learning, with a direct application to advertising. Restricted to advertising majors and minors. Students may not receive credit for this course and MKTG 3343 unless the ADV credit predates enrollment in MKTG 3343. Advertising majors and minors who are business double majors may use MKTG 3343 credit toward their major/minor requirements. (*updated* 5/7/2018; effective January 2018)
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ADV 2302 - Advertising, Society, and Ethics
Credits: 3
Broad overview of the interaction of advertising with society. Examines economic, social, and ethical issues as well as legal and regulatory constraints. Prerequisites: ADV 1300 and ADV 1321 , ADV 1331 , or ADV 1341 . Restricted to advertising majors and minors.
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ADV 2322 - Concepting
Credits: 3
A workshop for developing ideation skills and helping students self-identify as art directors or writers. Students acquire techniques and develop personal discipline inherent to the generation of novel, sophisticated creative work based on a solid concept: the distinctive, guiding idea that drives campaign messages. Assignments are evaluated in group critiques, and each student completes a final portfolio by term’s end. Prerequisites: ADV 1300 , ADV 1321 . Restricted to advertising majors.
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ADV 2323 - Word and Image, Art and Design: 1900-Present
Credits: 3
Contemporary designers and artists create meaningful, persuasive, and expressive works through a combination of images and text. These works of graphic design and art shape the visual culture of every aspect of life, from the look of media and information networks to people’s experience of the cities in which they live. This course surveys the modern and contemporary history of works of art and design that demand to be read as much as seen, from the industrial age to the knowledge economy.
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ADV 2332 - Digital Media Strategy 1
Credits: 3
Focuses on strategies used by marketers and advertisers to engage fragmented audiences using paid media (television, radio, print, online display, mobile, or paid search), owned media (websites, Facebook pages, retail environments, and special events), and earned media (word-of-mouth and social media channels). Covers strategies for engagement (i.e., fostering direct relationships with prospects and customers through dialogue). Prerequisites: ADV 1300 , ADV 1331 . Restricted to advertising majors.
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ADV 2333 - Internet and Mobile Advertising
Credits: 3
Focuses on the tactical side of purchasing, placing, and improving interactive media marketing. Topics include paid search, paid social media placement, and display advertising. Explores the burgeoning world of mobile advertising, location-based advertising, and second-screen interaction. Restricted to advertising majors.
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ADV 2342 - Strategic Brand Management 1
Credits: 3
Provides the basic concepts, duties, skills, problem-solving techniques, and processes of an account brand manager. Covers industry trends, agency structure, and the tools to be a leader in advertising who uplifts brands, engages consumers, and moves market share. Prerequisites: ADV 1300 , ADV 1341 . Restricted to advertising majors.
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ADV 2343 - International Advertising
Credits: 3
Explores the rapidly changing global environment that influences marketing and advertising, including research, management, strategy, media, and execution. Students learn to recognize similarities and differences between countries and consumers based on tangible cultural indicators, and they develop the necessary leadership and problem-solving tools to effectively communicate and advertise products in a global marketplace. Restricted to advertising majors.
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ADV 3050 - Internship
Credits: 0
Off-campus opportunity in a professional setting where students apply principles learned in various advertising courses. Students may be placed for the fall, spring, or summer terms. Departmental consent required.
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ADV 3150 - Internship
Credits: 1
Off-campus opportunity in a professional setting where students apply principles learned in various advertising courses. Students may be placed for the fall, spring, or summer terms. Through weekly, midterm, and final reports; the completion of an essay; and the satisfactory accomplishment of 50, 100, or 150 hours of work, a student may earn one, two, or three academic credit hours respectively. Only three total credit hours may be earned through internships. Departmental consent required.
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ADV 3250 - Internship
Credits: 2
Off-campus opportunity in a professional setting where students apply principles learned in various advertising courses. Students may be placed for the fall, spring, or summer terms. Through weekly, midterm, and final reports; the completion of an essay; and the satisfactory accomplishment of 50, 100, or 150 hours of work, a student may earn one, two, or three academic credit hours respectively. Only three total credit hours may be earned through internships. Departmental consent required.
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ADV 3303 - Advertising Media
Credits: 3
Covers principles essential to media planners, buyers, and sellers. Includes media audience analysis, media vehicle comparisons, and budgeting. Students master the elements of media plans used in major advertising agencies. Restricted to advertising majors.
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ADV 3304 - Advertising Research
Credits: 3
Explores a variety of research methods, sources, and issues, with a focus on the proper role of research in advertising planning. Students design, execute, analyze, and present primary and secondary research projects. Restricted to advertising majors.
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ADV 3305 - Business Communication
Credits: 3
Provides the framework and tools for successful communication in business environments. Focuses on the written, oral, and interpersonal communication skills that are needed in planned and impromptu situations to effectively and efficiently convey information and deliver messages that meet professional standards. Restricted to advertising majors.
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ADV 3322 - Portfolio
Credits: 3
A workshop course devoted to the continued development and professional-level execution of an advertising portfolio reflecting mastery of strategic and conceptual thinking. Work is prepared and evaluated to satisfy highest industry standards for placement. A jury of creative professionals reviews portfolios at an end-of-term critique. Prerequisite: ADV 2322 .
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ADV 3323 - Introduction to Graphic Design
Credits: 3
An introduction to graphic design as a form of visual communication through the use of type, image, form, and color. Projects explore principles of perception, visual identity and communication, thematic structure and hierarchy, creative problem-solving, and basic design practices of critique and discussion. Prerequisite: ADV 1360 or ADV 2322 .
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ADV 3332 - Digital Media Strategy 2
Credits: 3
Utilizes a series of marketing and advertising cases to explore the successes and failures of companies applying the principles learned in ADV 2332 . Socratic in nature, with little lecture; instead, students are expected to participate in class discussions and presentations. Prerequisites: ADV 2332 .
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ADV 3333 - Media Measurement and Metrics
Credits: 3
Focuses on the tools, methods, and new metrics advertisers use to glean deeper consumer insights and more accurately measure the relative success of marketing campaigns. Topics include media segmentation, assessing audience exposure, ROI, Web analytics, big data, and quantitative and qualitative research methodologies. Prerequisite: ADV 2333 .
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ADV 3342 - Strategic Brand Management 2
Credits: 3
Provides the basic concepts, duties, skills, problem-solving techniques, and processes of an account brand manager. Covers industry trends, agency structure, and the tools to be a leader in advertising who uplifts brands, engages consumers, and moves market share. Prerequisite: ADV 2342 .
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ADV 3343 - Advertising Account Planning
Credits: 3
Focuses on account planning, which is a research-based and consumer-centered approach to the strategic development of advertising. Students review qualitative and quantitative research practices used in advertising as well as the planning techniques used by account planners. Includes the creation of strategic briefs, primary research among consumers, and reports that contribute to the creative and media elements of an advertising campaign. Prerequisite: ADV 2343 .
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ADV 3350 - Internship
Credits: 3
Off-campus opportunity in a professional setting where students apply principles learned in various advertising courses. Students may be placed for the fall, spring, or summer terms. Through weekly, midterm, and final reports; the completion of an essay; and the satisfactory accomplishment of 50, 100, or 150 hours of work, a student may earn one, two, or three academic credit hours respectively. Only three total credit hours may be earned through internships. Departmental consent required.
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ADV 3361 - Typography
Credits: 3
Introduces the fundamentals of typography. Explores the history of typographic forms, typographic anatomy, vocabulary, principles of composition, the expressive potential of type, the intricacies of spacing between individual letterforms and lines of type, and legibility across a variety of media and across varying distances and speeds of delivery. Prerequisites: ADV 1360 , ADV 3323 , and ASAG 1310 or ADV 2323 .
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ADV 4106 - Professional Seminars
Credits: 1
Short courses that allow students to explore aspects of the field of advertising not covered by formal classes. Restricted to advertising majors.
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ADV 4322 - Advanced Portfolio
Credits: 3
A workshop course devoted to the continued development and professional-level execution of an advertising portfolio reflecting mastery of strategic and conceptual thinking. Work is prepared and evaluated to satisfy highest industry standards for placement. A jury of creative professionals reviews portfolios at an end-of-term critique. Prerequisite: ADV 3322 .
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ADV 4323 - Copywriting
Credits: 3
This workshop covers how to write for radio, television, cable/satellite, and Web-based advertising. Correct grammar, structure, and style are important factors in student success. Explores the blending of visual and verbal elements in the writing of television and radio advertising and promotional material. Prerequisite: ADV 3322 . Restricted to advertising majors.
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ADV 4332 - Digital Media Strategy 3: Digital Media Practicum
Credits: 3
Students solve real-world digital media problems using lessons and tools learned in previous courses. Problems may come from clients and/or the instructor. Prerequisite: ADV 3332 .
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ADV 4333 - Topics in Digital Media Marketing
Credits: 3
Covers the process of concepting, designing, and building interactive experiences that engage customers but do not feel like ads. Prerequisite: ADV 3333 .
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ADV 4342 - Strategic Brand Management 3: Applied Brand Strategies
Credits: 3
Students apply management concepts, theories, and processes studied and practiced in prior courses to provide strategic and business solutions appropriate for advertising problems. Problems may come from clients and/or the instructor. Prerequisite: ADV 3342 .
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ADV 4343 - Strategic Promotion Management
Credits: 3
Focuses on the selection and management of specialized forms of promotion, including in-store marketing, price promotion, direct marketing, event sponsorship, product placement, branded entertainment, public relations, viral marketing, and other tools available to the marketing communications practitioner. Prerequisite: ADV 3343 .
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ADV 4363 - Logo and Trademark Design
Credits: 3
Explores the theory and practice of personal and corporate identity systems, including symbol and logotype design and their application to various media such as stationery systems, signage, websites, displays, and packaging. Also, issues of legibility, cross-cultural understanding, and the integrity of representation across a variety of media. Prerequisites: ADV 1360 , ADV 2322 or ADV 3323 , and ASAG 1310 or ADV 2323 .
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ADV 4364 - Publication Design
Credits: 3
Examines the graphic designer’s role in the layout and design of publications. Lectures and studio work cover historical and current practices and technologies used to produce multipage publications. Also, issues of legibility and enhanced storytelling. Students produce visualizations for several publications using the elements of layout with typography and art. Prerequisites: ADV 1360 , ADV 2322 or ADV 3323 , and ASAG 1310 or ADV 2323 .
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ADV 4366 - Visualization of Information
Credits: 3
Addresses visual problem-solving and emphasizes methods of translating complex data into clear, visually dynamic solutions. Topics include corporate communication systems, publication, way-finding, interaction design, and explanatory and interactive graphics for use in print and digital media. Prerequisites: ADV 1360 , ADV 2361 or ADV 3323 , and ASAG 1310 .
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ADV 4399 - Advertising Campaigns
Credits: 3
Integrating the major advertising principles, students develop and present an advertising campaign. Includes research, creative strategy, media plan, and presentation of the campaign to a client. Prerequisites: ADV 3303 , ADV 3304 . Restricted to advertising majors.
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ADV 5110 - Directed Study
Credits: 1
Independent study under the direction and supervision of a full-time faculty member. A directed study is a close collaboration between the professor and an advanced student who conducts a rigorous project that goes beyond the experience available in course offerings. The student must secure written permission from the instructor and return a completed Directed Studies Approval Form to the Temerlin Advertising Institute before the start of the term. Instructor and departmental consent required. Prerequisite: Junior standing. Restricted to advertising majors.
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ADV 5210 - Directed Study
Credits: 2
Independent study under the direction and supervision of a full-time faculty member. A directed study is a close collaboration between the professor and an advanced student who conducts a rigorous project that goes beyond the experience available in course offerings. The student must secure written permission from the instructor and return a completed Directed Studies Approval Form to the Temerlin Advertising Institute before the start of the term. Instructor and departmental consent required. Prerequisite: Junior standing. Restricted to advertising majors.
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ADV 5301 - Topics in Advertising
Credits: 3
Focuses on special topics in advertising such as timely, evolving, ethical, and/or international issues immediately relevant to the advertising industry. Prerequisite: ADV 1300 . Restricted to advertising majors.
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ADV 5302 - Topics in Advertising
Credits: 3
Focuses on special topics in advertising such as timely, evolving, ethical, and/or international issues immediately relevant to the advertising industry. Prerequisite: ADV 1300 . Restricted to advertising majors.
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ADV 5310 - Directed Study
Credits: 3
Independent study under the direction and supervision of a full-time faculty member. A directed study is a close collaboration between the professor and an advanced student who conducts a rigorous project that goes beyond the experience available in course offerings. The student must secure written permission from the instructor and return a completed Directed Studies Approval Form to the Temerlin Advertising Institute before the start of the term. Instructor and departmental consent required. Prerequisite: Junior standing. Restricted to advertising majors.
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Aerospace Studies (ROTC) |
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AERO 1103 - Foundations of the United States Air Force
Credits: 1
Introduces the USAF and the AFROTC. Topics include mission and organization of the USAF, officership and professionalism, military customs and courtesies, USAF officer opportunities, and communication skills.
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AERO 1104 - Foundations of the United States Air Force
Credits: 1
Introduces the USAF and the AFROTC. Topics include mission and organization of the USAF, officership and professionalism, military customs and courtesies, USAF officer opportunities, and communication skills.
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AERO 2100 - Cooperative Education in Aerospace Studies
Credits: 1
Supervised work in a job directly related to the student’s major, professional field of study, or career objective, 1-3 hours each week. Prerequisites: Permission of division chair; student must meet employer’s requirements. May be repeated for credit.
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AERO 2103 - The Evolution of USAF Air and Space Power
Credits: 1
Examines general aspects of air and space power from the first balloons and dirigibles to the space-age global positioning systems of the Persian Gulf War. Extrapolates the development of Air Force capabilities (competencies) and missions (functions), and demonstrates the evolution of USAF air and space power. Students develop their communication skills and discuss the importance of the Air Force core values using operational examples and historical Air Force leaders.
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AERO 2104 - The Evolution of USAF Air and Space Power
Credits: 1
Examines general aspects of air and space power from the first balloons and dirigibles to the space-age global positioning systems of the Persian Gulf War. Extrapolates the development of Air Force capabilities (competencies) and missions (functions), and demonstrates the evolution of USAF air and space power. Students develop their communication skills and discuss the importance of the Air Force core values using operational examples and historical Air Force leaders.
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AERO 2200 - Cooperative Education in Aerospace Studies
Credits: 2
Supervised work in a job directly related to the student’s major, professional field of study, or career objective, 1-3 hours each week. Prerequisites: Permission of division chair; student must meet employer’s requirements. May be repeated for credit.
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AERO 2300 - Cooperative Education in Aerospace Studies
Credits: 3
Supervised work in a job directly related to the student’s major, professional field of study, or career objective, 1-3 hours each week. Prerequisites: Permission of division chair; student must meet employer’s requirements. May be repeated for credit.
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AERO 2400 - Cooperative Education in Aerospace Studies
Credits: 4
Supervised work in a job directly related to the student’s major, professional field of study, or career objective, 1-3 hours each week. Prerequisites: Permission of division chair; student must meet employer’s requirements. May be repeated for credit.
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AERO 3431 - Air Force Leadership
Credits: 4
A study of leadership, management fundamentals, professional knowledge, Air Force personnel and evaluation systems, leadership ethics, and communication skills required of an Air Force junior officer. Uses case studies to examine Air Force leadership and management situations as a means of demonstrating and exercising practical application of the concepts being studied.
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AERO 3432 - Air Force Leadership
Credits: 4
A study of leadership, management fundamentals, professional knowledge, Air Force personnel and evaluation systems, leadership ethics, and communication skills required of an Air Force junior officer. Uses case studies to examine Air Force leadership and management situations as a means of demonstrating and exercising practical application of the concepts being studied.
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AERO 4100 - Cooperative Education in Aerospace Studies
Credits: 1
Supervised work in a job directly related to the student’s major, professional field of study, or career objective, 1-3 hours each week. Prerequisites: 12 hours of credit in aerospace studies; permission of division chair. Student must meet employer’s requirements. May be repeated for credit.
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AERO 4200 - Cooperative Education in Aerospace Studies
Credits: 2
Supervised work in a job directly related to the student’s major, professional field of study, or career objective, 1-3 hours each week. Prerequisites: 12 hours of credit in aerospace studies; permission of division chair. Student must meet employer’s requirements. May be repeated for credit.
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AERO 4300 - Cooperative Education in Aerospace Studies
Credits: 3
Supervised work in a job directly related to the student’s major, professional field of study, or career objective, 1-3 hours each week. Prerequisites: 12 hours of credit in aerospace studies; permission of division chair. Student must meet employer’s requirements. May be repeated for credit.
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AERO 4400 - Cooperative Education in Aerospace Studies
Credits: 4
Supervised work in a job directly related to the student’s major, professional field of study, or career objective, 1-3 hours each week. Prerequisites: 12 hours of credit in aerospace studies; permission of division chair. Student must meet employer’s requirements. May be repeated for credit.
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AERO 4431 - National Security Forces in Contemporary American Society and Preparation for Active Duty
Credits: 4
Examines the national security process, regional studies, advanced leadership ethics, and Air Force doctrine. Focuses on the military as a profession, officership, military justice, civilian control of the military, preparation for active duty, current issues affecting military professionalism, and communication skills.
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AERO 4432 - National Security Forces in Contemporary American Society and Preparation for Active Duty
Credits: 4
Examines the national security process, regional studies, advanced leadership ethics, and Air Force doctrine. Focuses on the military as a profession, officership, military justice, civilian control of the military, preparation for active duty, current issues affecting military professionalism, and communication skills.
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Arts Management and Arts Entrepreneurship |
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AMAE 3301 - Introduction to Arts Management
Credits: 3
This course introduces students to arts management theory, practices, and trends affecting a variety of disciplines across the visual and performing arts. It explores key issues in management of arts organizations and events at local, regional, national, and international levels. Topics include organizational formation and structure, governance, funding, strategic planning and implementation, and organizational relationships with artists, employees, audiences, supporters, and other sectors of the public.
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AMAE 3305 - Arts Budgeting and Financial Management
Credits: 3
The primary emphasis of this course is financial management of arts organizations. Emphasis will be placed on budgeting as a reflection of the art form; as a means of fiscal prediction and control; and as a vehicle of communication among staff, trustees, investors, donors, and other constituencies.
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AMAE 3322 - Marketing the Arts
Credits: 3
Introduces the fundamental concepts of marketing and their practical implementation by arts organizations and arts professionals. Discussion of examples and cases help illustrate applications of theory and familiarize students with essentials such as the production, pricing, promotion, and delivering of arts goods and services to audiences, markets, and the community.
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AMAE 3370 - Entrepreneurship and the Hero Adventure
Credits: 3
Considering the risk, obstacles, competition, and demands for change and adaptability in today’s ever-evolving arts market, how do artists and arts entrepreneurs not only survive, but also thrive? Students draw parallels between the “hero journey” structure in storytelling and the grand adventure of entrepreneurship to gain perspective and a practical structure and lens that they can utilize to help build a unique career and life in the arts. Students learn how to take bold but educated risks, how to carve out a niche within the market, and how to persevere in the face of seemingly insurmountable odds.
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AMAE 3387 - Attracting Capital: Donors, Investors, and Public Funds
Credits: 3
Focuses on the strategies for attracting capital for new arts-related ventures, whether for-profit or nonprofit. Students explore each capital market for its defining characteristics, mechanisms, and motivations, and develop skills in preparing funding proposals and pitching their ideas to potential funders.
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AMAE 4321 - Law and the Arts
Credits: 3
Students examine, debate, and critically assess legal and ethical aspects of the creation, collection, and preservation of works of art and antiquity; the management of intellectual property and related rights in works of visual and performing arts; relationships between and among creators, performers, dealers, collectors, theatres, museums, and the public; and broader domestic and international issues impacting the art world.
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AMAE 4326 - Cultural Policy
Credits: 3
An overview of policy analysis and practice of the cultural sector in its different areas (heritage, visual, performing arts, etc.) and perspectives. Analyzes historical and theoretical backgrounds of cultural policy; cultural policies in practice (stylized facts and geographical and political divergence at the local, national, and international level); evaluation of cultural policies and their socioeconomic impact; culture, diversity, and development; cultural access and arts education.
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AMAE 4375 - Social Entrepreneurship: Creating a Movement and Innovating Through Social Good
Credits: 3
Explores how to use one’s talents, passions, and interests to address world problems with innovative solutions that result in movements and cultural change. Focuses on building a business that realizes success and aids those in need.
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AMAE 4377 - Accelerating a Startup: Going From Idea to Implementation
Credits: 3
Provides hands-on training and instruction on how to start, build, and grow a business from idea to implementation. Topics covered include feasibility analysis, market research, financial projections, the process of going to market, team building, and growth of the business. Acceptance to the course is competitive and based on submitted applications from teams of students; each team must include at least one student in the Meadows School of the Arts. It is preferred that applicants are juniors or seniors. An application does not guarantee admission. Selected students receive a predetermined amount of startup funds at the beginning of the class, and they may choose to work with professional mentors, advisers, and experienced entrepreneurs at the Dallas Entrepreneur Center’s business incubator.
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AMAE 4385 - Negotiation Skills
Credits: 3
Covers conflict theory and the negotiation skills artists and arts managers use to represent themselves, their work, and their institutions. Topics include assessing individual conflict styles, using the strengths of an individual style to make an effective negotiation plan, and preparing and practicing negotiations in order to be more comfortable navigating interactions in life and business.
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AMAE 4390 - Developing an Arts Venture Plan: Legal, Strategic, and Practical Issues
Credits: 3
Students 1) develop an idea for an unmet need in the marketplace; 2) create a plan for the intended impact of their service or product and the model for how that change will take place; 3) analyze the environmental, industry-related, legal, and market-related factors that will influence the success of their new venture; 4) analyze the risks involved with launching their new venture; and 5) develop a plan for the human, financial, space-related, and other resource needs that will be necessary to launch their venture.
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Anthropology Note: All 2000-level and 3000-level anthropology courses are open to first-year students. Undergraduate and graduate students may take 4000-level and 5000-level courses; however, undergraduate students must have introductory coursework in the appropriate subfield or permission of the department. Anthropology courses are grouped into subfields as follows.
| General |
ANTH 1321, 4399, 5334, 5335 |
| Archaeology |
ANTH 2302, 2463, 2380, 3304, 3312–19, 3321, 3323, 3334, 3351, 3353, 3358, 3365, 3374, 3384, 3388, 3390, 3399, 4300, 4325, 4333, 4346, 4385, 4386, 5310, 5381, 5382, 5681 |
| Cultural/Social Anthropology |
ANTH 2301, 3301, 3303, 3304, 3306, 3310–19, 3321, 3323, 3328, 3329, 3333, 3334, 3336, 3344, 3345, 3346, 3348, 3350, 3353, 3354, 3355, 3358, 3359, 3361, 3366, 3368, 3374, 3385, 3388, 3399, 4303, 4304, 4305, 4307, 4309, 4343, 4344, 4345, 4346, 4384, 5336, 5344 |
| Anthropological Linguistics |
ANTH 3361 |
| Biological Anthropology |
ANTH 2415, 3302, 3307, 3350, 3351, 4336, 4377, 5310 |
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ANTH 1321 - Introduction to Anthropology
Credits: 3
Introduces the four subdisciplines of anthropology: sociocultural anthropology, linguistics, archaeology, and biological anthropology. Includes a series of hands-on learning assignments, in-class activities and discussions, and writing assignments.
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ANTH 2130 - Special Topics Abroad
Credits: 1
Offered through SMU-approved international programs. Prior departmental approval required. May be repeated for SMU credit under a different subtitle. Maximum of 6 credit hours permissible toward the B.A. in anthropology and/or the B.S. in anthropology. (*updated* 11/20/2017; effective Fall 2017)
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ANTH 2230 - Special Topics Abroad
Credits: 2
Offered through SMU-approved international programs. Prior departmental approval required. May be repeated for SMU credit under a different subtitle. Maximum of 6 credit hours permissible toward the B.A. in anthropology and/or the B.S. in anthropology. (*updated* 11/20/2017; effective Fall 2017)
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ANTH 2301 - Introductory Cultural Anthropology
Credits: 3
Basic theories and methods of cultural anthropology. Explores variations in cultural values, social practices, religion, rules of law, etc., in different cultures around the world. Focuses on understanding the forces that shape cultures and societies, and how they adapt to a rapidly changing world.
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ANTH 2302 - People of the Earth: The First Five Million Years
Credits: 3
Human biological and cultural evolution, from the appearance of ancestral humans in Africa, to agricultural origins and the rise of the world’s great civilizations.
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ANTH 2330 - Special Topics Abroad
Credits: 3
Offered through SMU-approved international programs. Prior departmental approval required. May be repeated for SMU credit under a different subtitle. Maximum of 6 credit hours permissible toward the B.A. in anthropology and/or the B.S. in anthropology. (*updated* 11/20/2017; effective Fall 2017)
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ANTH 2370 - Global Processes and Problems: An Introduction
Credits: 3
Introduction to the study of globalization. Covers historical, political, environmental, and social issues. Rooted in anthropology but interdisciplinary in outlook.
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ANTH 2380 - Cultures at Risk: Human Rights and Heritage Today
Credits: 3
Introduces the social and political contexts of archaeological research in heritage and human rights arenas, with emphasis on ethics and the law.
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ANTH 2415 - Human Evolution: Biological and Social Beginnings of Humankind
Credits: 4
Topics include mutation, natural selection, primate origins, and the human fossil record. Also, ethical and moral issues of cloning, eugenics, and creationism.
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ANTH 2463 - The Science of Our Past: An Introduction to Archaeology
Credits: 4
Covers how and why archaeologists study evidence of past human behavior. Required labs emphasize hands-on analyses of artifacts and other archaeological materials.
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ANTH 3130 - Special Topics Abroad
Credits: 1
Offered through SMU-approved international programs. Prior departmental approval required. May be repeated for SMU credit under a different subtitle. Maximum of 6 credit hours permissible toward the B.A. in anthropology and/or the B.S. in anthropology. (*updated* 11/20/2017; effective Fall 2017)
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