JOUR-BA - Journalism

Students will demonstrate a fullrange of advanced multimedia skillsthat include video, still photography,audio, and the ability to embraceemerging forms of storytelling inmobile and social media platforms.

Social media remains a critical skill for journalists and for those working in fashion media. Students must be able to develop a personal approach to how they brand their professional image and develop and post content across a range of social platforms.

The ability to write well, develop an idea, and to think critically while reporting and creating content are the cornerstone of professional practice, especially in the era of AI, deep fakes, and misinformation.

All media outlets use some type of style guide, and for most of them, it is the Associated Press Guide. If you work in media, as a journalist, a content creator, an editor, or a social media manager, it is critical that you know grammar, style, punctuation, and because we value writing well, we value students' ability to apply the rules of writing well.