ADV-BA - Advertising

For students wishing to pursue a B.A. in advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process.

STEP ONE: Students must have completed or be enrolled in ADV 1300 and the introductory concentration course(s) for the concentration area(s) to which they are applying: ADV 1321 for Creative, ADV 1331 for Digital Media Strategy, or ADV 1341 for Strategic Brand Management. Students must also be in good academic standing with the University and must have a minimum cumulative GPA of 3.000 to be admitted to the advertising major. Students transferring from other universities must have completed equivalent courses before they can progress to step two.

STEP TWO: Advertising major candidates who have fulfilled or are fulfilling step one also must complete an application for the concentration area(s) in which they are interested. The application is offered during the spring term only. Students who are not admitted during an application process may reapply during the next application period. Dates, times and location are posted at www.smu.edu/temerlin.

Students who have a cumulative GPA below 3.000 at the time of their application may be conditionally admitted to the advertising major but must raise their cumulative GPA to 3.000 or above during their first semester as a conditionally admitted major, or they will be removed from the advertising major.

All admitted and conditionally admitted majors must receive a grade of C- or higher in the first required course of the concentration area (creative, digital media strategy or strategic brand management) to which they are admitted (ADV 2322 - Concepting, ADV 2332 - Digital Media Strategy 1, or ADV 2342 - Strategic Brand Management 1, respectively), or they will be removed from the advertising major.

Students removed from the advertising major for either reason above may choose to declare an advertising minor if eligible.