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ADV-BA - Advertising

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Temerlin Advertising InstituteUG Meadows School of the ArtsBA - Bachelor of Arts

Overview

Admission Information

Requirements

Specializations/Concentrations

Learning Outcomes

Concentration Courses (15 Credit Hours)

Advertising majors must complete one of the following sets of concentration courses according to the concentration to which they were admitted.

Completion requirement
Complete ALL of the following Courses:
  • 0234051
  • 0027261
  • 0252261

• Any six additional credit hours of advertising electives (excluding ADV 1300, ADV 2323, ADV 2363, ADV 3323, ADV 3361, ADV 4363, ADV 4364, ADV 4366, ADV 4367, ADV 4368, and ADV 5303) (Recommended electives for the creative specialization include ADV 4322 - Advanced Portfolio and ADV 4323 - Copywriting.)

Completion requirement
Complete ALL of the following Courses:
  • 0262951
  • 0262991

• Any nine additional credit hours of advertising electives (excluding ADV 1300, ADV 2323, ADV 2363, ADV 3323, ADV 3361, ADV 4363, ADV 4364, ADV 4366, ADV 4367, ADV 4368, and ADV 5303) (Recommended electives for the digital media strategy specialization include ADV 2333 - Internet and Mobile Advertising, ADV 3333 - Measurement and Metrics, and ADV 4333 - Topics in Digital Media Marketing.)

Completion requirement
Complete ALL of the following Courses:
  • 0262971
  • 0263011

• Any nine additional credit hours of advertising electives (excluding ADV 1300, ADV 2323, ADV 2363, ADV 3323, ADV 3361, ADV 4363, ADV 4364, ADV 4366, ADV 4367, ADV 4368, and ADV 5303) (Recommended electives for the strategic brand management specialization include ADV 2343 - International Advertising, ADV 3343 - Advertising Account Planning, and ADV 4343 - Strategic Promotion Management.)

Specialization Courses (15 Credit Hours)

Completion requirement
Complete ALL of the following Courses:
  • 0234051
  • 0027261
  • 0252261
  • 0234061

• Any three additional credit hours of advertising electives (excluding ADV 1300, ADV 2323, ADV 2363, ADV 3323, ADV 3361, ADV 4363, ADV 4364, ADV 4366, ADV 4367, ADV 4368, and ADV 5303) (Recommended elective for the creative specialization includes ADV 4323 - Copywriting.)

Completion requirement
Complete ALL of the following Courses:
  • 0262951
  • 0262961
  • 0262991
  • 0263001

• Any three additional credit hours of advertising electives (excluding ADV 1300, ADV 2323, ADV 2363, ADV 3323, ADV 3361, ADV 4363, ADV 4364, ADV 4366, ADV 4367, ADV 4368, and ADV 5303) (Recommended elective for the digital media strategy concentration includes ADV 4333 - Topics in Digital Media Marketing.)

Completion requirement
Complete ALL of the following Courses:
  • 0262971
  • 0263011
  • 0230401
  • 0240801

• Any three additional credit hours of advertising electives (excluding ADV 1300, ADV 2323, ADV 2363, ADV 3323, ADV 3361, ADV 4363, ADV 4364, ADV 4366, ADV 4367, ADV 4368, and ADV 5303) (Recommended elective for the strategic brand management concentration includes ADV 2343 - International Advertising.)

Total Credits
      120

To earn the B.A. degree with a major in Advertising, students must complete all University-wide requirements, including the completion of University’s Common Curriculum and satisfy the major requirements listed below.

Completion requirement
Complete ALL of the following Courses:
  • 0027061
Complete ALL of the following Courses:
  • 0027111
  • 0258291
  • 0212461
    OR     0109471
  • 0246941
  • 0027181
    OR     0109491
  • 0234041
  • 0027101
  • 0027121
  • 0262981
  • 0223881
    AND     0274301
  • 0263021
  • 0027221

• ADV 3305 - Business Communication

or for double majors in advertising and marketing/business:

• BLI 1110 - Business Discovery

and

• BLI 1210 - Business Communications

Hours vary according to choice.